Account Manager


Founded in 1986, KW2 is a full-service marketing and digital agency located in Madison, WI. We specialize in public health, healthcare, higher education branding and communication. Working together, we’ve helped organizations all over Wisconsin—including big ones like Berkshire Hathaway, University of Wisconsin, State of Wisconsin—to uncover and convey their own intangible value and to create work that changes lives. No silos, no egos. Just clients and strategists, marketers and managers working side-by-side to do great work.

Position Details

Account Manager
Southwest Wisconsin
Madison or Remote, WI

The Account Manager is responsible for managing a portfolio of accounts and client relationships to drive client profitability and agency growth through cross-selling and new business development. Leads a team of Account Coordinators and Associate Account Managers to support agency product and service delivery.

Roles & Responsibilities:

  • Manages a portfolio of accounts and maintains ultimate responsibility for estimating, budgeting, client profitability, and project budget management
  • Actively seeks additional projects/new business from client contacts, cross-sells agency services, and drives annual planning 
  • Develops, foster, and manages the client relationship keeping it on solid ground; Resolves client concerns/issues effectively and proactively 
  • Brings new ideas to the table to help the client’s business thrive 
  • Serves as the main, day-to-day client contact as well as keeping client informed of the overall account status 
  • Leads campaign kickoffs and collaboration with creatives on insights, strategy, etc.; Ensures creative work is on brand, on strategy, and relevant to the target objectives 
  • Primary lead on all client-related presentations and meeting; effectively presents, sells, and champions all agency work and proposals to clients 
  • Produces creative briefs, client 101 documents, client proposals, and assists with brand, marketing, media, and PR planning 
  • Consistently pursues opportunities to build a better KW2 holistically 
  • Provides direction to Account Coordinator and Associate Account Managers to achieve individual and KW2 goals 
  • All other duties as assigned
  • Consistently demonstrates follow through and expedient execution of multiple tasks simultaneously 
  • Displays a strong attention to detail, organizational skills and problem-solving 
  • A proven understanding of the role of an agency, its relationships with clients, and account service delivery (products/services, target info, competitive set, etc.) 
  • Effectively and proactively communicates and interacts with all stakeholders on projects and assignments 
  • Ability to anticipate project needs, internal or client-related issues 
  • Proactively seeks out new tasks 
  • Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) 
  • Superior communication and interpersonal skills 
  • Associate’s or bachelor’s degree in marketing or communications preferred 
  • An Internship and/or 6 months of work experience in marketing, communications 
  • 3-5 years’ experience is typical

Salary is based on experience. Benefits include medical, dental, 401(k). Vibrant downtown Madison co-space that is walkable and bike-able to many hot spots. Option for remote or hybrid work. 

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