Account Manager



KW2 is a full-service digital and advertising agency with a mission to bring about change for our clients that empower and improve lives. We create results for clients across three key industries, government & public health, higher education, healthcare. We take insights, wrap a brilliant strategy around them and then create the story that will move customers and transform markets. Few agencies can match the depth or breadth of KW2’s behavior change marketing expertise. Our proven approach to behavior change marketing has shaped more than 100 government and public health campaigns and improved millions of lives.

We are a remote-first organization with an office in Madison WI open for use if desired.


Our culture offers the kind of invigorating and creative challenges that make talented people even better. KW2 strives to provide an inclusive environment where unique insights, experiences and backgrounds encourage you to be yourself and bring your best which ultimately benefits every employee, client and the communities in which we live and work.

Position Details

Account Manager
Southwest Wisconsin
Madison or Remote, WI

The Account Manager is responsible for managing a portfolio of accounts and client relationships to drive client success and agency growth through marketing and relationship management. Leads a team of Account Coordinators and Associate Account Managers to support agency product and service delivery. 

Roles & Responsibilities:

  • Manages a portfolio of accounts and maintains ultimate responsibility for estimating, budgeting, client relationship, and project budget management
  • Actively seeks additional projects/new business from client contacts, cross-sells agency services, and drives annual planning 
  • Develops, foster, and manages the client relationship keeping it on solid ground; Resolves client concerns/issues effectively and proactively 
  • Brings new ideas to the table to help the client’s business thrive 
  • Serves as the main, day-to-day client contact as well as keeping client informed of the overall account status 
  • Leads campaign kickoffs and collaboration with creatives on insights, strategy, etc.
  • Ensures creative work is on brand, on strategy, and relevant to the target objectives 
  • Primary lead on all client-related presentations and meeting; effectively presents, sells, and champions all agency work and proposals to clients 
  • Produces creative briefs, client 101 documents, client proposals, and assists with brand, marketing, media, and PR planning 
  • Consistently pursues opportunities to build a better KW2 holistically 
  • Provides direction to Account Coordinator and Associate Account Managers to achieve individual and KW2 goals 
  • All other duties as assigned by the agency owners as needed
  • Consistently demonstrates follow through and expedient execution of multiple tasks simultaneously 
  • Displays a strong attention to detail, organizational skills and problem-solving 
  • A proven understanding of the role of an agency, its relationships with clients, and account service delivery (products/services, target info, competitive set, etc.) 
  • Effectively and proactively communicates and interacts with all stakeholders on projects and assignments 
  • Ability to anticipate project needs, internal or client-related issues 
  • Proactively seeks out new tasks 
  • Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, Excel and Teams) 
  • Superior communication and interpersonal skills 
  • Associate’s or bachelor’s degree in marketing or communications preferred 
  • An Internship and/or 6 months of work experience in marketing, communications 
  • 3-5 years’ experience is typical

Location Restrictions:

This remote position is available to U.S. residents only. Residents of California, New York, and Texas will not be considered.

Salary based on experience. Benefits include paid, volunteer and birthday time off. Medical, dental, vision, life and short-term disability insurance. FSA’s, and 401(k) matching.

At KW2, we believe our people grow together in diverse, equitable, and inclusive environments where their unique insights, experiences, and backgrounds are valued and build authentic relationships. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, military veteran status, and all other characteristics, attributes, or choices protected by law. 

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