The Account Manager position is a perfect role for professionals who value relationships. Relationships are a core value at Magellan Promotions because we view our clients as partners, learning about their challenges and creating custom solutions to help them connect with and strengthen their communities. As an Account Manager, you are responsible for the overall satastication of your clients, helping them market effectively through our products and services. A successful Account Manager thrives in roles that involve components of sales, customer service, marketing and graphic arts. At any given time, Account Managers are managing multiple projects that vary greatly in size, depth, scope and intricacy.
To succeed, the Account Manager needs to do the following pieces of the role really well.
Product Expertise - With over 800,000 promotional products to choose from, the Account Manager becomes an expert in the wide range of promotional product options, learning what products to recommend based on the purpose, audience, budget and solution.
Innovative Solutions - Account Managers need to be creative to find innovative solutions to the challenges presented. Not all projects have straightforward products for the clients needs, so a successful Account Manager is able to use their expertise to uncover innovative solutions.
Production Options - Magellan Promotions relies on our numerous production partners to imprint the products and deliver them ontime. With a vast network of options to choose from, product availability and turnaround times from partners vary greatly. Thus the Account Manager needs to ensure the recommended solutions for each project can be delivered by the desired timeline.
Project Framing - When the proposal is finalized, the Account Manager shapes framing on the recommended options, letting the client understand why we are excited about the options chosen and why our solution is the best option for our clients needs.
Division Of Project Workload
While the Account Manager is responsible for the overall success of each project, there are other key Magellan Promotions team members involved in each project.
Graphic Artist - Helping the client choose how best to imprint each product is a core function of Magellan Promotions. While the Account Manager is not the primary source for laying out the artwork on a product proof, they are engaged with our graphic artist to recommend ideas/options that best help our clients logo be appreciated and stand out in the manner desired. The Graphic Artist Creates the product proof for each project and sends it over to the client for approval before the project goes into production.
Account Coordinator - Account Managers are split into teams and each team includes a shared Account Coordinator that supports them in a few key ways:
- Proposal follow up - After the Account Manager sends over a proposal on a project, the Account Coordinator follows up with the contact with the goal of moving the project to the next step.
- Production oversight - When the artwork is approved, the Account Manager puts an order into production. At that point the Account Coordinator is responsible for coordinating with production to ensure all questions are answered. They also communicate important information with the client and ensure on-time delivery of the project.
Beyond specific projects, the Account Manager gets involved in a number of activities. Since relationships are key, the Account Manager partners with our business development team to participate in onboarding and check-in calls with new and existing clients.
The Account Manager reports to the Director of Accounts.