Account Marketing Specialist

Purpose of role:

Proactively work with customers to build, train and execute on local marketing plans and tools across multiple channels to drive consumer awareness, maximizing response conversion for our customers.

Main Tasks and Responsibilities:

• Work hands-on with customers at the local level on the development and execution of an annual marketing calendar, managing the individual creative strategy, list management, production and fulfillment of all tactics such as Direct Mail Campaigns, Newspaper Advertisements, Digital and In-office campaign support materials. 
• Role to expand to that of a marketing strategist 
• Participate in the development of annual marketing/VAS plans 
• Work closely with the KAM to understand the goals and priorities of the member 
• Review progress and make adjustments monthly in concert with the KAM 
• Acts as the day to day client contact that focuses on campaign management across all vendors and the timely delivery and execution of marketing efforts. 
• Manage the workflow for all campaigns simultaneously and assist in all facets of campaign execution, from development, execution and through to invoicing. 
• Ensure attention to detail and highest level of customer service and excellence. 
• Follow Campaign tracking measures and analyze response and conversion rates to identify key success factors and improve KPIs. 
• Become an expert in hearing aid marketing analytics in order to monitor the performance of the campaign including patient funnel KPIs 
• Other duties as assigned 
• Up to 15% travel within designated region

Education and Skillset:

• Bachelor’s Degree or equivalent work experience required 
• 3+ years of consumer marketing experience; experience in media buying/planning a plus 
• Requires a sound understanding of marketing communications planning and best practices in identifying consumer needs, managing direct-to-consumer campaigns (including direct-response) such as direct mail, advertising, social media, search, pay per click, email campaigns, and co-op 
• Experience working in healthcare or medical device industry that markets products direct-to-consumers is preferred 
• Detail oriented 
• Demonstrated ability to work across multiple groups/departments in order to accomplish objectives 
• Experience with Salesforce.com, Adobe InDesign, Illustrator, Photoshop, Acrobat a plus