Since our beginning in 1981, AbelsonTaylor has remained singularly focused on brands that help people live healthier lives. We don’t design for sneakers, or beer, or cars. We are 100% focused on and passionate about health and wellness.
The goal is simple; create an environment where very different people with unique skill sets and diverse personalities work together toward a common goal. When the products you sell are ideas, strategies and relationships, your most important assets are your people, your people, and your people.
And we are Passionate about our People. It says so right in our Values, along with Cherish Creativity, Fearlessly Independent, Always Curious, and Teamwork. All of which support our Vision: Be the most sought after Health and Wellness agency.
So how do we get there? AT has Core Competencies which define expectations of all employees:
Communicates Effectively – Conveys one’s thoughts written or verbally in an articulate, confident, and compelling manner that positively influences others to take action
Teamwork and Collaboration – The ability to relate to others, work cooperatively and collaboratively while acting in ways that support the success of the overall team, and drawing out the positive potential of differences
Accountability – Takes personal responsibility for meeting commitments and ensures that results are achieved including that expectations are clear, priorities established, focus maintained and tough decisions addressed
Customer Focus – The orientation to keep in close touch with the needs and perspective of internal and external customers and the deep awareness of how these actions serve them while supporting the strategic
Vison and Values Continuous Improvement – The ongoing effort to learn from ones’ own experience and from others - not only to improve oneself but to do what is necessary to help the organization make significant positive changes in its results and overall performance
Creativity and Innovation – The bright, intelligent, and agile ability to approach concepts and complexity comfortably and has a creative and innovative curiosity about our business and industry
The Planning team’s role is to contribute to drive client business by crafting meaningful insights borne from a holistic understanding of our target audiences [Consumer, Patient, Caregiver, HCP, Payer]. We utilize primary and secondary market research to identify conscious and subconscious barriers and drivers to motivate meaningful attitudinal and behavioral change.
By integrating target insights with and understanding of market dynamics and product benefits, we lead development of brand positioning and brand stories that resonate with our priority targets. Our insights and strategies fuel creative ideas that directly impact in-market results.
The Planner serves as “point person” leading planning functions on smaller accounts and supports the integrated strategist on larger brands.
Planners are provided with ongoing supervision and mentoring by Planning Director/VP Planning.