Associate Media Director

BVK

BVK is a Top 25 independent marketing and advertising agency headquartered in Milwaukee, Wisconsin.

And we take our independence quite seriously. We answer to clients. Not shareholders. Not holding companies. Not stuffed shirts in foreign countries. Focusing on the pillars of healthcare, travel & tourism, higher education and recreation & lifestyle industries, we are structured as a series of specialized teams integrated seamlessly under one roof.

https://www.bvk.com/


Position Details

Associate Media Director
Job
Full-time
1/7/2020
Southeast Wisconsin
Milwaukee, WI

As Associate Media Director for BVK, you are accountable for media strategy development, output timeliness, accuracy, and overall excellence. You’ll lead the process of strategic media planning, including audiences, channel selection, and ad tech to deliver on strategy. You’ll serve as a resource for supervisors and media strategists for advice and counsel. This position is located in Milwaukee, WI.

A successful Associate Media Director will:

  • Demonstrate ability to utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
  • Understand and adopt new techniques and technologies that are relevant for client’s media strategies
  • Provide and discuss industry information on media, markets and related dynamics
  • Maintain relationships with the media and ad tech community; continue to develop publisher and higher relationships for exchange of ideas
  • Build and maintain trusting, collaborative relationships with clients at appropriate levels
  • Manage expectations of clients and deliverables
  • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Identify opportunities to offer other agency services and capabilities that are not on retainer to existing clients
  • Grow business opportunities within current clients, where appropriate
  • Participate and present in New Business efforts and presentations, where appropriate
  • Manage up and down the reporting structure Provide and/or guide strategic input for all plans internally and externally
  • Demonstrate problem solving and intervention when necessary
  • Guide and assist staff to arrive at potential solutions to problems/issues
  • Train, motivate and develop within the media strategy group
  • Construct and deliver accurate, honest and timely performance management documents
  • Establish and maintain communications process with clients, digital and offline media teams, etc. for each piece of business within the team
  • Direct the development of client presentations and other important communication that is clear, compelling and persuasive
  • Lead client presentations
  • Communicate key information about BVK
  • BA / BS in Business, Advertising, Marketing or a related field
  • 7 + years of media planning experience
  • Client service experience Understanding of key research sources
  • Proven leadership ability – experience managing a team of planners & supervisors
  • Knowledge of current trends and innovations in media Knowledge of essential media planning tools
  • Knowledge of media buying strategies
  • Knowledge of digital measurement/analytics

BVK is EOE/M/W/Vet/Disability.

  • Commensurate with experience
  • Competitive benefit package
  • Casual, fun and collaborative working environment


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