Activation Strategist, Campaign Ops

True Media

About Us:

True Media was founded in 2005 with the mission of creating strategic and innovative ways to connect our customers to their customers. What began as one office with a handful of intelligent, slightly media-obsessed experts, has expanded to six offices across North America.

We are proud to be able to deliver best-in-class media strategy by combining our partnerships and the capabilities of a big agency with the entrepreneurial spirit and the deep relationships of a small startup. We approach each plan with customized strategy, full transparency, and an unparalleled rigor that is designed to ignite business results.

Position Details

Activation Strategist, Campaign Ops
Twin Cities Metro
Minneapolis, MN

We are passionate about the quality of our work, our environment and continuing to foster an entrepreneurial culture among everyone on our team. We encourage you to think big, to innovate and to help us craft a company that is best-in-class among our peers.

The Activation Strategist, Campaign Ops manages digital media campaigns for True Media clients. Must have a strong understanding of ad serving/trafficking, media performance analytics and the management of digital media campaigns across display, video and mobile channels. They are responsible for monitoring and recommending optimizations to digital media campaigns with the goal of delivering exceptional results on behalf of True Media clients.

Essential Duties and Responsibilities (Other duties may be assigned):

  • Provide hands-on execution of campaign set-up, optimization and analysis of digital media campaigns 
  • Participate in the development of assigned clients' measurement and tracking strategy 
  • Lead the implementation of measurement and tracking strategy across assigned client portfolios 
  • Communicate campaign performance and optimizations 
  • Take responsibility for ensuring that digital media campaigns deliver superior results in regards to key metrics such as viewability, contextual relevance, engagement, reach/frequency and conversion performance 
  • Issue monthly and/or post campaign reports & works with Activation Strategist to provide key observations on the effectiveness of digital campaigns as requested. 
  • Reconcile invoices for digital media campaigns as needed. 
  • Take responsibility for implementing tracking in tag management systems (Google Tag Manager)


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Must demonstrate an expert skill level with ad serving technology, specifically DoubleClick. 
  • Must be able to communicate with clients and creative agency partners regarding ad specifications and campaign delivery requirements. 
  • Must be able to analyze metrics from digital campaigns and provide insightful and constructive observations/recommendations to internal team and clients.

Education and/or Experience:

  • Bachelor's degree from four-year college or university, degree or concentration in advertising, marketing or communications preferred; 
  • One - two years of professional work experience in media planning and buying; or equivalent combination of education and experience.

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