Key Responsibilities:
Campaign Management & Client Coordination (Primary Focus)
- Assist Account Executives in managing client advertising campaigns across radio, digital, and event platforms.
- Coordinate ad copy, scheduling, and digital creative assets to ensure campaigns are launched accurately and on time.
- Track campaign timelines and ensure all deliverables are met within client deadlines.
- Act as a liaison between clients, creative services, and traffic/scheduling departments to facilitate smooth communication.
- Maintain accurate and up-to-date client records in the company CRM system.
Sales Support & Performance Reporting
- Monitor campaign performance and assist in compiling results and performance reports for clients.
- Prepare customized sales presentations, advertising proposals, and recap materials.
- Monitor and report on digital metrics including social media engagement, web traffic, and streaming ad impressions.
- Provide administrative support with contracts, invoices, and campaign documentation.
Lead Generation & Business Development Support
- Research and identify local businesses and advertising prospects in the community.
- Assist with outbound communication efforts including cold calls, emails, and lead qualification.
- Support the sales team in developing advertising pitch decks and promotional material.
Team Development & Event Support
- Attend station events and assist in executing on-site promotions and client activations.
- Shadow experienced sales reps to gain exposure to media sales strategies and client interactions.
- Continuously build knowledge of our media platforms—including radio formats, digital ad tools, and event capabilities.