Advertising Copywriter

Treasure Island Resort & Casino

ABOUT US:

Located right on the Mississippi River, our breath-taking casino resort boasts fine and casual dining options, a full-service salon and spa, a family-friendly water park and a 3,000-seat event center. Our action-packed gaming floor is home to thousands of slots, rows upon rows of table games, a live poker room and a bingo center. Seasonal amenities include a marina, a 100-passenger cruise ship, an RV park anda golf course.

https://www.ticasino.com/

Position Details

Advertising Copywriter
Job
Full-time
10/18/2022
Minnesota
Welch, MN

To assist in achieving marketing and advertising strategies.

RESPONSIBILITIES:

  • Conceptualize and strategize engaging content for creative initiatives, campaigns, and projects 
  • Write the Island Times newsletter, Island Calls, brochures, print ads and collateral pieces, and direct mail pieces
  • Develop optimized copy for web, including online features, promotion, email marketing campaigns as well as website content and landing pages
  • Communicate positive brand standards and collaborate with internal/external business partners to ensure continuity of brand and message
  • Write copy and schedule messaging for all radio continuity, entertainment radio and in house promotional announcements
  • Edit and help facilitate the approval process for all collateral and advertising projects.
  • Assist with the production of radio and television commercials and photography
  • Provide advertising support and promotion for specific products, events and services to outside departments as well as the Tribal Community
  • Assist in the visual layout of the newsletter, website and all advertising collateral
  • Assist in protecting the integrity of the Treasure Island and Prairie brand identities, keeping within the guidelines and standards policies

IDEAL CANDIDATES HAVE:

Required:

  • 4 year degree in Marketing or Advertising; plus 2 years copywriting experience; or a combination of equivalent experience and/or education
  • High attention to detail and accuracy
  • High level organizational skills and the ability to adapt quickly to changing priorities
  • Proficient in AP Style
  • Proficient in Microsoft Office and Adobe Creative Suite in a Mac environment
  • Excellent written, verbal and interpersonal communication skills
  • Concept and copywriting skills
  • Ability to independently complete multiple tasks in a professional manner
  • Ability to manage projects in a timely and efficient manner

Preferred:

  • Sports marketing experience
  • Working knowledge of Wordpress and Google Analytics
  • Fluent in digital marketing best practices, including SEM, SEO display advertising, email marketing and social media
  • Advertising agency experience

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