Advertising Manager

Generac Power Systems

Founded in 1959, Generac has earned a reputation as the company home and business owners turn to when the power goes out. The first to engineer affordable home standby generators, along with the first engine developed specifically for the rigors of generator use, we now sell more home standby generators than all of our competitors combined. We then revolutionized the commercial market with the first cost effective product line meeting the needs of small and mid-sized businesses.

Unlike other generator manufacturers, power generation is our sole focus, with the widest range of power products in the marketplace including portable, RV, residential, commercial and industrial generators. At Generac, we protect the things that power your life by providing quality, affordable power solutions. We believe Generac‘s continued success will come from our dedication to growth and our core philosophy of ensuring our customers’ peace of mind by delivering a superior product and ownership experience. Interested in being the first to learn about new opportunities, new and events happening at Generac?

If you answered yes to any of these questions we would love to have you join our Talent Community! It is fast, easy and will provide you the benefit of being in the know with Generac! Copy and paste the link below to become a member!

Position Details

Advertising Manager
Southeast Wisconsin
Waukesha, WI


Do you want to be part of something bigger? For more than five decades, Generac has designed and manufactured diesel, natural gas, and bi-fuel generators…but we did not stop there! As we continue to grow both in size and in technological advances, we are pushing past the norm and pathing a way for the future. We are not simply satisfied with what is working now, instead we challenge ourselves and continue to be a leader in our industry.

About the role:

The Advertising Manager is responsible for developing and executing plans for local, regional, and national advertising campaigns. This includes day to day management of agencies, preparation of content plan, content creation, artwork and messaging as well as selection of advertising media outlets, management of vendor relationships and coordination with sales, call center and design functions. Specific tasks may include reviewing & creating advertising proposals, monitoring quality of material, managing costs and assessing effectiveness.

Essential Duties and Responsibilities:

Partner with appropriate stakeholders to lead execution of local, regional, and national advertising campaigns.

Develops marketing content to help drive consumer response and sales. This includes, but not limited to: Ad Copy, video scripts, sales collateral. Develops business guidelines for marketing campaigns and coordinates business rule execution, including outage and other marketing campaigns to generate and manage leads.

Designs and directs the work of the team. Selects, coaches, and develops staff.

Minimal Qualifications: Bachelor’s Degree in Marketing, Business, Communications, or equivalent experience.

5 years marketing experience with progressive growth in roles to include managing advertising operations.

Great Reasons to work for Generac:

Competitive Benefits: Health, Dental, Vision, 401k and many more State-of-the-art facility with an onsite gym, walking trails, café, free parking and many employee activities

Scheduled events throughout the year that allow our employees, both current and retirees, to gather together and enjoy their time with their families and co-workers

Enjoy summer hours (Memorial Day – Labor Day) Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits many employees volunteer their time with the customer support team or on the production line while others go right into storm-affected areas to repair generators

We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.

Each Friday we relax in our jeans!

Product loan and discount programs.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

« Back