Generac has a new Advertising Manager opportunity to support the addition of our Clean Energy product lines. This role is responsible for developing and executing advertising plans for local, regional, and national campaigns. We are seeking a high energy, collaborator who is able to align leadership, business stakeholders, agency partners and other advertising/brand colleagues to work towards the brand strategy. This individual will manage media buying, agencies, preparation of content plan, artwork and messaging. This is an integral role overseeing the selection of advertising media outlets, management of vendor relationships and coordination with sales and design functions.
Additional responsibilities may include reviewing creative proposals, monitoring quality of material, managing costs and assessing effectiveness, and budget management.