Advertising Manager



  • Solid stable company with a history of growth and opportunity.
  • Innovative, industry leading global company based in Wisconsin.
  • Friendly, team, casual business and community orientated culture.
  • Excellent benefits and perks including onsite gym available to all employees.

Position Details

Advertising Manager
Southeast Wisconsin
Waukesha, WI

Generac has a new Advertising Manager opportunity to support the addition of our Clean Energy product lines. This role is responsible for developing and executing advertising plans for local, regional, and national campaigns. We are seeking a high energy, collaborator who is able to align leadership, business stakeholders, agency partners and other advertising/brand colleagues to work towards the brand strategy. This individual will manage media buying, agencies, preparation of content plan, artwork and messaging. This is an integral role overseeing the selection of advertising media outlets, management of vendor relationships and coordination with sales and design functions.

Additional responsibilities may include reviewing creative proposals, monitoring quality of material, managing costs and assessing effectiveness, and budget management.

  • Builds strong internal and external partnerships to identify placements that produce maximum revenue lift with minimal impact to users.
  • Partners with appropriate stakeholders to lead execution of local, regional, and national advertising campaigns.
  • Develops business guidelines for marketing campaigns and coordinates business rule execution, including outage and other marketing campaigns to generate and manage leads.
  • Leverages feedback from internal and external stakeholders and metrics to identify opportunities for continuous improvement for advertising campaigns. Implements changes and provides feedback to leadership team on impacts.
  • Designs and directs the work of the team. Selects, coaches and develops staff. Sets clear expectations to inspire and motivate the team.
  • Manages performance-- recognizing achievement, providing feedback and administering progressive discipline when necessary.
  • Bachelor Degree in Marketing, Business, Communications or equivalent experience
  • 5 years marketing experience with progressive growth in roles to include managing advertising operations
  • Media Buying experience - Prior experience directly partnering with publishers and ad network contacts
  • Active participant in one or more industry trade group or networking group
  • Previous experience using SAP or equivalent ERP

Generac offers an excellent benefits package including health, life, dental, vision, vacation, employee stock purchase program, tuition reimbursement, company matched 401K, corporate bonus potential, career development and more!

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