Advertising Manager

Looking for a career that prioritizes fun and offers excellent benefits, flexibility and opportunity for growth? Congratulations, you’ve found your destination. Known across the region as Minnesota’s premier entertainment and gaming destination, Treasure Island Resort & Casino offers all that and more – 24/7.

A little data-driven with limitless creativity, excellent decision-making skills and strong communication skills. If that sounds familiar, your expertise could help shape Treasure Island Resort & Casino for years to come. With a focus on fun, our branding is instantly recognizable to guests across the region and has helped cement Treasure Island’s top-tier gaming, entertainment and family-friendly status.

As our Advertising Manager, you can expect every day to offer new and exciting opportunities, including leading the in-house creative team and working with national entertainment acts, Major League sports teams and well-known brands. From day-to-day tasks to never-been-done-before projects, this position offers the unique potential to have a hands-on role in the continued success, growth and innovation of Treasure Island Resort & Casino.

RESPONSIBILITIES:

• Establish, create, maintain and communicate positive brand standards for Treasure Island and the Prairie Island Indian Community
• Collaborate with internal and external business partners to ensure continuity of the brand
• Lead the in-house creative team and provide creative direction by translating marketing objectives and goals into clear creative strategy
• Act as a liaison between Treasure Island and the Prairie Island Indian Community
• Direct, maintain and monitor media planning and buying for multiple channels, such as television, out-of-house, print, digital, search engine marketing, content marketing and social media, to ensure quality, efficiency and effectiveness
• Capitalize on sports sponsorship relationships and other partnerships to create maximum returns
• Oversee the design, development and production of on- and off-site activations and opportunities
• Plan, monitor and oversee brand message, inventory and production of internal and external signage, traditional media and digital media; communicate brand standards across the organization
• Advise upper management of deadlines, creative input and suggested quantities prior to necessary approvals or order placements
• Assist in the development and maintenance of the annual budget and media plans as well as monthly advertising plans

QUALIFICATIONS:

• Bachelor’s degree or higher in marketing, brand communications or a related field; a combination of equivalent experience and/or education
• 5+ years of experience in corporate marketing or advertising
• 2+ years of supervisory experience
• Experience with applications such as Microsoft 365 and Adobe Creative Cloud

SKILLS:

• Accurate and detail-oriented
• Strong leadership and project management skills
• Highly organized and have the ability to adapt quickly to changing priorities
• Excellent written, verbal and interpersonal communication skills
• Excellent problem-solving skills
• Excellent strategic planning skills