Advocacy Marketing Specialist

Esker is currently seeking a smart, digitally-savvy professional with B2B marketing experience to play a leading role in our Marketing department’s customer advocacy efforts. As Advocacy Marketing Specialist, you’ll use your skills to manage customer programs that boost customer engagement and advocacy to drive revenue, company growth and a great customer experience.

Who We Are:

Established in 1985, Esker has grown into a leading provider of AI-driven process automation software with over 650 employees and 6,000 customers worldwide. Companies such as Sony, Trek, Heineken, John Deere and many more use our cloud-based solutions to run more efficient and cost-effective business processes, improve customer and supplier relationships, increase employee productivity and morale, and enhance global visibility, scalability and compliance. Esker operates in five continents with global headquarters in Lyon, France, and two U.S. locations in Madison, WI, and Denver, CO.

Responsibilities:

As Advocacy Marketing Specialist, here’s what you’ll be expected to do:

• Manage all aspects of Esker’s digital customer community through Influitive, including but not limited to developing strategy, implementing ideas, growing the user base, and updating content and activities for customers 
• Create campaigns, develop content, and facilitate discussions to teach, nurture, engage, and retain customers 
• Gather customer testimonials, online reviews, case studies, referrals, references, presentations, and other content can be used both internally and externally to support the sales process 
• Identify key customers for cross-sell, upsell and advocacy opportunities 
• Reward and recognize customers for their advocacy efforts with creative prizes and “surprise and delight” moments 
• Identify compelling customer stories and results for Esker IMPACT awards 
• Work closely with customer experience, sales, and product management to provide feedback, offer suggestions, and promote active collaboration between employees and customers 
• Oversee and coordinate case studies and video testimonials, including proactive customer outreach, scheduling logistics, interviewing customers, and working with the creative team to review and publish 
• Provide support for Esker’s user conferences, user group meetings, and other customer-related events as applicable 
• Organize customer feedback to the organization in a meaningful way 
• Develop and report on meaningful KPIs

Qualifications:

Think you’re Esker’s ideal candidate? Here’s what we’re looking for:

• Strong passion for serving and understanding customers 
• Expert collaborator who can bring together teams to drive better results 
• Familiarity with Salesforce 
• Experience with community software like Influitive is a plus 
• Interpersonal skills to help nurture customer relationships and work with internal teams 
• Incredibly creative marketing and communication skills 
• Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts 
• Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand and improve the customer experience

Employee Benefits:

You’ll fit in well with Esker if you’re looking for a company that offers a wide range of benefits to support the health and happiness of employees and their family members — including the furry ones. On top of a competitive salary and traditional benefits like 401k matching and a generous PTO policy, we provide perks such as flexible summer hours, student loan repayment assistance, a pet-friendly work environment, volunteer time off, charitable donation matching, and a yearly stipend for employee wellness, hobbies or educational activities.

Come as You Are:

Esker is an equal opportunity employer that celebrates diversity and is committed to maintaining an inclusive and mutually respectful work environment. We do not discriminate against any qualified applicants on the basis of: race, color, national origin, religion, age, sex, sexual orientation, gender identity or expression, pregnancy, disability, medical history, military or veteran status, and any other characteristic protected by applicable law.