Affinity Marketing Specialist I

American Medical Association

The American Medical Association (AMA), a nonprofit, is the nation's largest professional Association of physicians. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

As an employer, we are dedicated to many efforts, including employee learning and development, social responsibility, diversity and inclusion and wellness.

Our well-defined culture has strongly impacted the prosperity of our organization. Our foundational values of Respect, Integrity, Innovation, Impact, Collaboration, Agility and Trust are at the core of our efforts and continue to shape the success of the AMA.

https://www.ama-assn.org/

Position Details

Affinity Marketing Specialist I
Job
Full-time
8/25/2020
Chicago Illinois
Chicago, IL

We have an opportunity at our headquarters in Chicago for an Affinity Marketing Specialist on our Marketing & Membership Experience team. As part of this team, you will coordinate and execute marketing tactics to help achieve mission, strategic and revenue objectives for the Affinity program. You will communicate activities with key internal and external stakeholders and assists in the development of digital marketing initiative and content strategy. You will also support the Program Manager in maintaining existing business relationships and onboarding new external partners.

RESPONSIBILITIES:

Supports execution of marketing tactics

  • Coordinate marketing tactics that span digital, print, video, and events, to drive awareness, engagement and conversion 
  • Assist in the creation of a range of marketing materials, ensuring assets are disseminated and leveraged through appropriate channels 
  • Support the development and coordinate the execution of the marketing calendar 
  • Request content from external partners, review marketing materials for suitability, and provide feedback or request edits as necessary 
  • Collaborate with internal teams such as the graphic team, email team or others, to create and proof monthly email campaigns; obtain internal stakeholder approval as required 
  • Coordinate, collaborate and maintain effective communications with internal and external stakeholders to ensure awareness and alignment on implementation of marketing tactics 
  • Report on marketing analytics across digital channels (website, email, banners), provide updates to internal stakeholders 
  • Support the planning and implementation of testing to improve tactic and campaign performance.

Affinity Partners

  • Assist in the onboarding and launching of new external partners 
  • Participate in monthly marketing calls with external partners to review results, strategy, and upcoming deadlines 
  • Coordinate secure data transfers 
  • Responsible for partner communication in advance of deadlines

Program Growth

  • Monitor performance of marketing tactics, customer feedback, and market trends and interpret results to inform sales, marketing, product and content strategies and plans 
  • Collaborate with Program Manager and internal stakeholders to bring new ideas for messaging, content distribution, and amplification. 
  • Identify opportunities to enhance promotion of the program

REQUIREMENTS:

  • Bachelor’s degree required; degree in marketing, advertising, or communications preferred 
  • 1-2 years’ experience in marketing, email marketing, digital publishing or other applicable experience required 
  • Experience in Associated Press (AP) writing style and copyediting 
  • Exposure to analytics; able to use both data and intuition to inform decisions 
  • Ability to think strategically and plan, execute and manage marketing programs that achieve measurable objectives 
  • Well-developed interpersonal, relationship building and maintenance skills. 
  • Well-developed communication skills including, written, verbal, and presentation required to communicate with internal and external stakeholders 
  • Exceptional time and project management skills

The AMA offers competitive salaries, including an incentive plan; excellent benefits and progressive technology. Our office is a business casual environment and we respect work-life balance. The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.


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