Alliance Partner Marketing Manager (Remote)

The Alliance Partner Marketing Manager is an integral member of one of the top alliance partner marketing teams in the country. We follow an account-based marketing strategy, building alliance relationships and leveraging Merkle success stories, engaging our alliance partners, and consistently measuring results. This work yields qualified inbound lead flow to our sales team.

As an Alliance Partner Marketing Manager, you will operate in a matrixed environment – working as a member of the Merkle Marketing team and the dentsu/Merkle Alliance team to ensure that we build awareness, trust, and value with our alliance partners. The APMM will be the go-to marketing contact for our partners and will be accountable for the myriad details related to effective alliance communication and engagement: events, campaigns, alliance sales enablement, and KPI reporting.

We are looking for someone who is driven by results and detail oriented – someone who thrives in a fast-paced environment and welcomes change when it yields better outcomes. The ideal candidate has 5+ years in a partner marketing or B2B marketing experience.

***Applicants must be currently authorized to work in the U.S. on a full-time basis. No sponsorship is available for this position.

Responsibilities:

Alliance Communications Support

• Collaborate with the dentsu Alliance Team to build a partner-based marketing (PBM) strategy, including goals for each audience and owners
• Work with the Merkle Marketing Activation team to bring the PBM strategy to life through identified tactics (newsletters, win wires, top-to-top communications, thank you program, etc.)

Alliance Event and Campaign Support

• Collaborate with Merkle Marketing Events team and Partner Marketing Teams to maximize opportunity at Alliance events including QBR, VIP and lead-generation onsite and virtual events 
• Coordinate presentation materials for brand approval 
• Collaborate with Merkle Marketing Operations and Merkle/dentsu Alliance team to ensure leads are entered in CRM for reporting and tracking 
• Coordinate Market Development/Partner Marketing Funds (MDF) for tracking, reporting and optimization 
• Collaborate with Client Marketing and Global Marketing Strategy leads to execute campaigns and events in promotion of the partnership 

Alliance Sales-Enablement and Market-facing Content Support 

• Collaborate with internal content and brand stakeholders to create and maintain partner- and market-facing content in support of the PBM strategy: thought leadership, sales enablement, product integrations, etc. 
• Manage the dentsu/Merkle-related partner content within internal partner systems and ensure dentsu/Merkle partner listings on market-facing websites are up to date 
• Ensure dentsu/Merkle’s internal and external digital properties are accurate and has the most up-to-date credentials, partner content, and status

Requirements:

• Bachelors degree in Marketing and/or Communications (or comparable) highly preferred 
• Proven experience in a B2B marketing role (enterprise software, SAAS), planning and coordinating marketing campaigns (including partner marketing, email marketing, field marketing) 
• Experience developing partnership and go-to-market value messaging 
• Experience in Partner Marketing or Channel Marketing highly preferred 
• Excellent communication skills, both verbal and written, and high attention to detail with a good eye for creative 
• A solution-focused, proactive approach to challenges with the ability to prioritize, escalate issues, use initiative, and perform in fast-paced and fluid environments 
• Basic understanding of a partner ecosystem and how marketing plays a holistic role in a partner strategy 
• Strong client service orientation and commitment to excellence with a proven track record Working across various levels of the organization while building trust and fostering collaboration 
• Be an independent worker but also thrive in a team environment 
• Effective project and budget management including internal communication regarding milestone achievement while ensuring we deliver on time and under budget 
• Familiarity or experience with project management systems and other business software (Salesforce, Pardot, Brightpod, LinkedIn Navigator) 
• Ability to travel to support alliance events