Alumni Relations Marketing Director

University of Wisconsin-Milwaukee

The University of Wisconsin-Milwaukee offers a comprehensive and professional education at undergraduate and graduate levels across 15 schools and colleges to its more than 24,000 students on three campuses (83% of whom are from Wisconsin), which include two 2-year campuses in nearby Waukesha and Washington counties. UWM has achieved high standards in its unique role as the only public, urban, access and research university in Wisconsin as noted by its R1 Carnegie Research Classification and Carnegie Classification for Community Engagement. With approximately 200,000 alumni, UW-Milwaukee has a $1.5B impact on the state economy and produces about 5,300 graduates a year who fill jobs in high-demand fields including architecture, business, computer science, education, engineering, health care, information technology, urban planning and water.

At the University of Wisconsin-Milwaukee, the Office for Development & Alumni Relations has the privilege of championing one of the country’s leading research universities. In collaboration with our internal and external stakeholders, we maximize private support for UWM’s schools, colleges, units and programs through a comprehensive development and alumni relations program that:

  • Promotes a university-wide culture of philanthropy and stewardship
  • Engages alums through high impact and highly visible programs and services
  • Supports and fosters investment in campus priorities
  • Respects donors philanthropic interests and passions
  • Provides a joyful giving experience
  • Complies with relevant professional codes of conduct and ethics
  • Holds parties accountable for meeting goals and objectives

Position Details

Alumni Relations Marketing Director
Southeast Wisconsin
Milwaukee, WI

The Office for Development and Alumni Relations at the University of Wisconsin-Milwaukee is seeking to fill a full-time vacancy for an Alumni Relations Marketing Director.

This position serves as the marketing communications leader for the Department of Alumni Relations and the UWM Alumni Association. The incumbent will ensure a proactive marketing communications strategy to advance the brand, engage alumni and increase donor participation. Project management, integrated marketing communications and collaboration with internal and external teams are an essential part of this position. The position requires innovative leadership from a person passionately committed to the advancement of the Association and University.

  • Develops, implements, and evaluates brand and marketing strategy for the Alumni Association
  • Directs development and implementation of marketing operations and annual marketing plan, ensuring consistent branding in support of marketing goals
  • Increases brand awareness and focus on acquisition and retention of annual donors
  • Lead, coach, develop and retain high-performance employees with an emphasis on developing capacity and facilitating employee success
  • Analyze constituent data that will inform marketing strategy, including building marketing segmentation and targets
  • Lead strategic thinking to align content work with project and program goals
  • Effectively coordinates media relations for Association

Minimum Qualifications:

  • Bachelor’s degree in marketing, communications or related field
  • Progressively responsible experience/growth in marketing, communications, public relations and/or journalism

Preferred Qualifications:

  • Demonstrated ability to take initiative, exercise sound judgment and handle multiple priorities in a fast-paced environment
  • Demonstrated ability to develop strategic marketing plans to achieve organizational goals
  • Demonstrated excellence in writing
  • Demonstrated ability to create and manage budgets
  • Experience supervising or leading a teamExperience in community outreach and/or building strategic partnerships
  • Experience working with content management systems to update websites and with analytics tools to evaluate effectiveness
  • Experience working with HTML email systems
  • Experience with Salesforce-based CRM and related platforms such as Marketing Cloud and Community Cloud

UW-Milwaukee offers:

  • Innovative, collaborative, and casual-work environment with flexible work/life balance schedules
  • Challenging and progressive career development
  • Competitive salary
  • Excellent comprehensive benefits package
  • On-site health & wellness programs
  • On-site affordable day care
  • Best practice PTO policies and paid holidays
  • Open communication, recognition programs, and team-building events

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