Analyst, Digital Marketing Analytics

Brady Corporation

Who we are:

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we’re just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2022, Brady employed approximately 5,700 people worldwide. Our fiscal 2022 sales were approximately $1.30 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.

Why work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

https://www.bradyid.com/

Position Details

Analyst, Digital Marketing Analytics
Job
Full-time
8/18/2023
Southeast Wisconsin
Milwaukee, WI

What we need:

We are seeking a highly motivated and experienced Digital Marketing Analyst to join our growing marketing team. The ideal candidate is passionate about data-driven decision-making and possesses a background in web analytics. This role involves analyzing performance, deriving actionable insights, and collaborating with cross-functional teams to optimize digital marketing strategies across Brady’s portfolio of brands.

What you’ll be doing:

  • Enhance and maintain existing web analytics tools across websites (Google Tag Manager, Adobe Analytics, GA4, Tealium, etc.) 
  • Engage in cross-functional partnerships with various internal teams, including paid media, web merchandising, organic, user experience, product, and others, to uncover and capitalize on avenues for enhancing Brady's marketing effectiveness 
  • Use data analysis techniques and tools, manipulate and analyze complex data from varying sources, connect findings to business initiatives which results in recommendations and collaboration with key stakeholders to implement changes 
  • Partner with paid search, organic search and email teams to enhance and expand channel attribution models 
  • Work with the team to help design and execute A/B and multivariate tests to improve website experience and marketing channel performance 
  • Collaborate with marketing teams to understand channel performance, identify growth opportunities, and ensure seamless integration of data

How Brady will support your success:

  • On-the-job training and opportunities to cross train in other areas of marketing 
  • Opportunity to participate actively in gain sharing by helping to meet business goals 
  • Additional training or certifications for new systems and programing languages

Requirements:

  • Bachelor’s degree, preferably in a business field (marketing, communications, business administration, economics, etc.) or a technical field (computer science, information systems, statistics etc.) 
  • 3+ years in digital marketing, marketing analytics, business analytics or IT/data management 
  • Prior experience working with Tag Management Systems or entry level javascript experience (e.g. Google Tag Manager, Tealium) 
  • Excellent analytical, problem-solving, and communication skills 
  • Continuous learning mindset

Desired experience:

  • Experience managing a marketing channel 
  • Ability to manipulate data and draw insights from large data sets using SQL (Azure, BigQuery, Redshift, Databricks etc.) 
  • Experience producing dashboards and other visually compelling reports that identify key recommendations and enable insight into business performance

Benefits:

  • Complete insurance coverage starting on first day of employment – medical, dental, vision, life 
  • 401(k) with company match 
  • Tuition reimbursement 
  • Bonus opportunity 
  • Vacation and holiday pay

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