Analyst, Video and Programmatic Media

Ovative Group

About Ovative Group

Ovative Group is the premier independent media and measurement firm in the United States. We help change makers, in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Coach, Kate Spade, Stuart Weitzman, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions,Enterprise Marketing Return (EMR),is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.

Recognized six consecutive years on Star Tribune’s list of Top 150 Workplaces and four years on Inc.5000’s list of the fastest growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.

Position Details

Analyst, Video and Programmatic Media
Twin Cities Metro
Minneapolis, MN

About the Role

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to digital strategy and optimization at Ovative Group can’t be found anywhere else. We measure and optimize digital and traditional media campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.

The Analyst, VPM position is an opportunity to take the next step at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates phenomenal client management, inspiring team leadership, great critical thinking and a sophisticated understanding of the digital media landscape. Their role will play a pivotal part in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts.

Responsibilities of an VPM Analyst:

Cross-functional strategy & thought leadership:

  • Act as a subject matter expert for digital media strategies (e.g. CTV, OLV, YouTube, streaming audio, display, and/or native; TV/Radio is a plus) by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends 
  • Develop and drive forward holistic cross-platform video and media strategies and roadmaps aligned with client program growth goals 
  • Understand and find synergies with other paid media channels within the client mix in partnership across activate teams

Media management & execution:

Lead day-to-day management, execution, and optimization of client video and audio programs including:

  • Campaign planning, strategy and plan documentation 
  • Campaign tactics, audience build-out and optimization 
  • DSP Algorithmic and manual bidding strategy and optimization 
  • Test ideation, planning, and management 
  • Analysis, reporting and insights 
  • Creative management and trafficking execution 
  • Inventory management 
  • Strategic partner management 
  • Ad Verification Tool strategy and analytics

Client relationship management:

  • Demonstrate an understanding of client business/industry and how their work connects to the broader project and client goals 
  • Lead day-to-day management of client Video and Programmatic programs including: a) Clearly defining program objectives, tactics and KPIs b) Developing and delivering client communication and c) Build video/audio-specific strategies for clients and lead tactical planning and execution 
  • Effectively manage & grow client relationship and establish trust and credibility 
  • Strive to be the best interaction of the client’s day

Team leadership and employee development:

  • Manage work independently with initial direction from leadership 
  • Regularly speak up, ask questions, and express your POV 
  • Help train new Ovative team members 
  • Foster a culture of open communication and 360-degree feedback 
  • Strategic Planning expertise


1-3 years of experience directly responsible for enterprise-level digital advertising or related programs with expertise across YouTube, online video, CTV, streaming audio, display, and/or Native

Proven experience in the following:

  • Performance based, direct response marketing programs 
  • Programmatic Trading via self-service DSPs (The Trade Desk, DV360, or others)
  • Execution with ad serving tools and technology (The Trade Desk, Google Ads, DCM etc.)
  • Ad Verification Tool usage (DoubleVerify, MOAT, IAS, etc.)
  • External partner management

Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations; Proven track record of success driving strong results

Great communication and client management skills

Sound conceptual and analytical problem-solving skills

Exceptional attention to detail

Ability to work independently and drive efforts from start to finish


  • Previous digital and/or programmatic experience 
  • Previous experience in performance marketing, retail, eCommerce, etc. 
  • Experience planning/buying TV/Radio a nice to have

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