Under the general supervision of the Chief Marketing Officer, the Analytics and Insights Manager is responsible for managing the analytics, research, performance measurement and reporting functions of the Wisconsin Department of Tourism. The position is part of Travel Wisconsin’s marketing team and delivers actionable insights by integrating and analyzing marketing analytics, market and consumer research, competitive insights, and market trends.
The Analytics and Insights Manager works closely with leaders across the Department of Tourism including the Secretary’s Office, Bureau of Marketing & Advertising, Bureau of Industry & Agency Services, Office of Outdoor Recreation, Communications and Public Relations to support and implement high-quality, data-driven decisions. The position is also responsible for managing and overseeing the work of external data and research vendors to ensure appropriate quality control and meaningful analysis.
This position is located at the Department of Tourism’s office in Madison, WI.
To see full position description and apply, click here: https://wisc.jobs/Pages/SearchResults.aspx?keywords=3004&city=&zip=&distance=25
Deadline to Apply: 09/22/21