Analytics and Insights Manager

Travel Wisconsin

Travel Wisconsin is the official destination marketing organization for the State of Wisconsin operating under the Wisconsin Department of Tourism. We’re a small powerhouse of marketing and customer service professionals who take satisfaction in promoting everything Wisconsin offers travelers, while supporting the organizations and businesses that make up the state’s tourism industry. We believe in the power of exploration and travel.

The mission of the Wisconsin Department of Tourism is to inspire travelers to experience Wisconsin. We do this by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin through tourism.

Position Details

Analytics and Insights Manager
Southwest Wisconsin
Madison, WI

Travel Wisconsin is recruiting for an Analytics and Insights Manager position to assist with tourism analytics research strategies that continue to grow the tourism economy.

Under the general supervision of the Chief Marketing Officer, the Analytics and Insights Manager is responsible for managing the analytics, research, performance measurement and reporting functions of the Wisconsin Department of Tourism. The position is part of Travel Wisconsin’s marketing team and delivers actionable insights by integrating and analyzing marketing analytics, market and consumer research, competitive insights, and market trends.

The Analytics and Insights Manager works closely with leaders across the Department of Tourism including the Secretary’s Office, Bureau of Marketing & Advertising, Bureau of Industry & Agency Services, Office of Outdoor Recreation, Communications and Public Relations to support and implement high-quality, data-driven decisions. The position is also responsible for managing and overseeing the work of external data and research vendors to ensure appropriate quality control and meaningful analysis.

This position is located at the Department of Tourism’s office in Madison, WI.

To see full position description and apply, click here:

Deadline to Apply: 09/22/21

Qualified applicants will have education, training, and/or work experience as it relates to:

  1. Marketing and advertising research methods and techniques to evaluate advertising effectiveness. 
  2. Conducting quantitative and qualitative research studies to assess consumer sentiment and identify consumer motivations. 
  3. Using analytical techniques and analysis to uncover insights, measure performance and recommend optimizations. 
  4. Creating and managing highly complex and sensitive market and consumer research projects, including the preparation and presentation of technical reports to a variety of stakeholders. 

In addition, well-qualified applicants will have:

  1. Experience managing third party research products and vendors and leveraging this data to drive strategic decision making. 
  2. Experience participated in the development of brand research. 
  3. Experience using advanced data and predictive modeling to predict outcomes that have the potential to deliver the highest return on investment. 

Knowledge, Skills and Abilities

  • Thorough knowledge of research methods and techniques, statistical and other methods used in the analysis and projection of data, survey methods and analytical techniques.
  • Ability to plan, direct and advise others on highly complex and sensitive projects and prepare and present technical reports.
  • Tourism related research skills and abilities (e.g., ability to gather, analyze, use, develop, and manage).
  • Knowledge of tourism and travel advertising and marketing related research and data.
  • Excellent organizational, research and planning skills.
  • Ability to use computer to format, manipulate and store data in accessible forms.
  • Strong math and statistical skills
  • Proficiently skilled using Microsoft Office suite.
  • Strong critical thinking, problem solving and analysis skills.
  • Ability to be proactive in identifying problems, logically and thoroughly analyzing the situation, and providing appropriate and workable solutions.
  • Excellent written and oral communication and presentation skills with co-workers, and internal and external customers.
  • Knowledge of the tourism sector.
  • Knowledge of marketing best practices.
  • Ability to work under deadline pressure.
  • Ability to work independently and as part of an integrated marketing team.
  • Detail oriented; able to prioritize and meet deadlines

Starting salary for the Analytics and Insights Manager position will be $65,000 - $69,014, plus excellent benefits.

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