Assistant Brand Manager

Michael Foods


At Michael Foods, we are a leader in the food industry because we introduce innovative, value-added food products and customer solutions. Our success starts from the inside out — empowering employees to play a vital role in our company. They have the chance to make their own impact, expanding on our already rich history. That’s how plenty of our people have already transformed their careers. And you could be next.

Position Details

Assistant Brand Manager
Twin Cities Metro
Minnetonka, MN


The Assistant Brand Manager is responsible for providing marketing leadership across the egg portfolio as assigned and is responsible for working with cross-functional areas to maximize product portfolio, sales volume and margins.


  • Drive business results 
  • Actively manage performance of and develop a vision for products within assigned portfolio 
  • Convert strategy into action and deliver objectives: growth, volume, margin, market share 
  • Manage product portfolio activities, including reformulations, graphic updates, packaging changes, etc. 
  • Maintain product information, including photos, features and benefits, product specifications, etc. 
  • Fully understand and utilize financial metrics in making decisions 
  • Deliver results through working with people 
  • Convince, inspire, motivate and encourage others, without authority, toward significant vision or goal 
  • Collaborate with sales force, sufficiently gain their trust and commitment 
  • Identify lead and participate in cross functional teams to efficiently and effectively deliver results 
  • Ensure market driven direction 
  • Demonstrate passion for creating value for the customer 
  • Use solid market data in decision making 
  • Possess data to prove product value proposition is superior to competitor 
  • Guide product fit, function and market position 
  • Obtain sufficient technical knowledge to act as liaison between company and customer 
  • Communicate knowledgeably with internal R&D, QA, and Operations team about product needs 
  • Articulate how products fit within the portfolio, the overall company and the market 
  • Manage multiple priorities 
  • Manage time and work flow to meet business objectives 
  • Utilize principles of project management


  • Bachelor’s degree in Marketing or equivalent combination of education, training and/or experience. 
  • 1+ years marketing/business experience. 
  • Working knowledge of Microsoft Office Suite applications. 
  • Ability to lead cross functional teams by setting objectives, expectations and accountability. 
  • Ability to contribute to the fast-paced environment and bring focus to priorities of the division. 
  • Demonstrated successful commercial launch of a product line with sustained market growth. 
  • Dynamic professional with the ability to collaborate effectively across the organization. 
  • High initiative, strong communication and relationship building skills and overall understanding of industry segments are a must. 
  • Excellent oral and written communication skills with strong analytical and decision-making skills. 
  • Able to determine product positioning; skilled in strategic thinking. 
  • Working knowledge of SAP is aplus. 

The above statements are intended to describe the general nature of the work and may not include all the duties associated with this position.

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