Assistant Director - Media & Public Relations

Northwestern Mutual

Northwestern Mutual is here for what’s most important—helping families and businesses achieve financial security for over 160 years. Through a distinctive big-picture approach, including both insurance and investments, we’re helping people navigate life and guide them to their goals today, and in the days to come. We combine the expertise of our financial professionals with a personalized digital experience and leading-edge technology to best serve our clients.

With $265.0 billion in assets, $28.1 billion in revenues, and more than $1.8 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than 4.5 million people who rely on us for life, disability income and long-term care insurance, annuities, brokerage and advisory services, trust services, and discretionary portfolio management solutions. The company holds more than $125 billion of client assets as a part of its wealth management company and investment services.

We are strong supporters of our financial workforce nationwide as well as our home office professionals in Milwaukee, WI. We’re continuing to grow, and we believe diversity makes us stronger as we help shape the future of financial security.

Position Details

Assistant Director - Media & Public Relations
Southeast Wisconsin
Milwaukee, WI

What you will do:

2021 was a historic year here at Northwestern Mutual – one that saw our company achieve new levels of financial strength, client trust, employee engagement and media attention. And to surpass our record-setting results in 2022, we are making exciting, strategic investments in key areas of the enterprise – including our external communications group – that will accelerate our strong momentum.

Core to those efforts will be Northwestern Mutual’s new Assistant Director of Media & Public Relations – a skilled and seasoned communicator who will lead the company’s external engagement initiatives across a variety of key business units and strategic functions. Those include Northwestern Mutual’s insurance offerings, investment products and services, company financials, and proprietary research, among others.

How you will do it:

Reporting into the Senior Director of Media & Public Relations, the role will serve as the primary external communications counselor to a wide range of internal clients, including at the executive leadership level, helping to drive business priorities and meet key business objectives. Chiefly, the Assistant Director will:

  • Develop and direct public relations plans aimed at enhancing Northwestern Mutual’s reputation and visibility by engaging the media, the company’s financial advisors, and other key stakeholder groups.
  • Demonstrate an ability to work closely with executive spokespersons, supporting media interviews and crafting compelling messages that advance their thought leadership profiles and the company’s relevance.
  • Lead highly effective, innovative and fully integrated communications initiatives that leverage PR agencies, a range of internal partners, and others.

Bring Your Best! What this role needs:

  • Boast exceptional writing skills that can be applied to and adapted for multiple audiences and channels.
  • Have a background in or deep familiarity with the financial services industry.
  • Bring the ability to cultivate ongoing relationships with national and local news media with an emphasis on top-tier financial, business and trade outlets.
  • Possess superior skills in communications strategy, planning and execution – particularly in a large, fast-paced, and matrixed environment.
  • Have strong instincts and capabilities when it comes to internal positioning, merchandising communications results, and sharing PR metrics.
  • Have a talent for developing proprietary studies, content and identifying macro trends to develop differentiated platforms that elevate the company among key audiences.
  • Understand the company’s products, services, structure and unique value proposition.
  • Enjoy working across all levels of the organization, including executive leaders.
  • Demonstrate an ability to build strong relationships with internal and agency partners to achieve key business and communications priorities.
  • Have experience managing budgets and associated deadlines.
  • Possess a bachelor’s degree in Public Relations, Mass Communications, Journalism or a closely related field.
  • Have a minimum of 10 years of experience as a PR practitioner, journalist or communications strategist.
  • Bring a team mentality, strong work ethic, positive attitude and ability to thrive in a fast-paced environment.

Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off….and more

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