The Assistant Director for Recruitment and Marketing is responsible for the strategy and implementation of all initiatives that promote the College’s academic programs to prospective undergraduate students and their parents. This will include, but is not limited to: daily campus visits, off-campus site visits, phone and email inquiries, telephone campaigns, mail campaigns, email campaigns, web sites, advertising, social media, and special events. The primary metric for success of the person in this position is the quantity and quality of applicants, admits and matriculated students from year-to-year.
The Assistant Director will be a public face of the College for high school students, prospective transfer students and their families and support systems such as high school teachers and counselors. S/he will have direct contact with these individuals, providing information and advice through in-person, telephone, mail, email and social media communications. S/he will also take the lead on all large presentations on behalf of the College’s academic programs.
The Assistant Director must be able to organize and retrieve a large amount of information about the entire scope of Letters & Science, as well as the admissions and financial aid process, and be an enthusiastic ambassador for the College. S/he will be responsible for writing and creating marketing copy for use in all types of marketing channels, including mailers, web sites, social media, and print. S/he must exercise good judgment and exceptional problem-solving skills to address complex admissions situations, finding solutions that adhere to UWM policies and procedures and that are in the student’s best interest.
An Admissions Counselor reports to this position, and the Assistant Director will direct his/her daily activities to align with strategic goals. The Assistant Director will also assess his/her work and provide appropriate feedback.
Sample duties for the Assistant Director include, but are not limited to:
- Present information on our natural science majors to 200 high school students and their teachers.
- Analyze a prospective transfer student’s transcript and advise him on the credits that will and won’t transfer and which Letters & Science program would best match his interests.
- Design a postcard mailing campaign targeting high-achieving admitted students, including writing the content, using a database to generate a mailing list, coordinating with a graphic designer, and managing labeling and postage.
- Keep accurate and detailed records about outreach efforts and analyze the data to assess the results of each marketing initiative in order to change programming as warranted.
- Design and place Google ads to geographically target older adult students seeking an online degree completion program.
- Represent Letters & Science on campus-wide committee that discusses all-day visit programs for admitted students.
- Collaborate with faculty partners to engage them in contacting admitted students.
Ideal candidates are interested in a fast-paced, high-demand role with extensive interaction with people of all ages and from all types of backgrounds. Occasional night and weekend work is required.