Assistant Media Planner (Milwaukee or Remote)

Hanson Dodge

We’re a deeply digital advertising agency that brings fresh ideas to each area of our expertise. At HD, the creative and the innovative link arms and lead the charge from the big idea all the way down to the “buy now” button.

Position Details

Assistant Media Planner (Milwaukee or Remote)
Southeast Wisconsin
Milwaukee or Remote, WI

HD’s Integrated Assistant Media Planner supports the Media and Activation team by pulling data, gathering insights, media proposal requests, along with managing day to day work within platforms such as programmatic media, social media and others. The ideal candidate has experience using Campaign Manager 360, MRI/Simmons, buying software and Google products, and is familiar with paid social management platforms. As part of HD’s Media and Activation group, this role works closely with our experts in complementary marketing channels to execute broader, integrated plans for our clients. This person reports to HD’s Integrated Media Strategist.

This position is open to Milwaukee area and remote candidates. Remote candidates must reside in the continental U.S. to be considered.

Job Responsibilities:

  • Assist in the construction of media plans that are grounded in a deep understanding of our clients’ businesses, marketing objectives, prime prospect consumers, and the most appropriate and effective media vehicles.
  • Work closely with the Integrated Media Strategist and SEO and Analytics Strategist on pay per click campaigns, programmatic media buys, Google Analytics data pulls, social campaign performance, RFPs, analysis, media consumption and insights.
  • Perform market research to uncover media opportunities that are best suited to help clients accomplish their business objectives.
  • Manage day-to-day execution of client media and social media plans, including responsibility for RFP development and administration, negotiating and buying, ongoing campaign optimization, budget review and reconciliation, and reporting.
  • Inform the Media and Activation team’s efforts to keep clients and the agency up to speed on the latest and greatest in media: new and emerging platforms, best practices, rules and pitfalls of various platforms, groundbreaking campaigns and content plays, etc.
  • Proactively share learnings and recommendations with clients to continuously improve campaign performance.
  • Identify new opportunities to improve campaign performance.
  • Work closely with Finance personnel to ensure that media partners are delivering results per the latter’s contractual obligations.
  • Collaborate with Traffic, Production, and Client Leadership personnel to ensure campaign assets are produced to the correct specifications and delivered to media partners in a timely fashion.
  • Instill a high degree of confidence in clients and co-workers, such that both come to value her or his contribution.

Job Requirements:

  • Minimum of one to two years experience assisting with and executing media plans in an agency or corporate in-house marketing function.
  • Demonstrable experience in social media, content strategy and/or development, and paid social media campaigns.
  • Ambitious and capable learner with a passion for learning new media channels, toolsets, and practices.
  • Proficient in using vital toolsets such as MRI, native admin. functions in Facebook/Instagram, Twitter, and Pinterest, and media planning software such as Strata and third party ad serving interfaces.
  • Certification in AdWords a plus.
  • Excellent time management skills. Must be a multi-tasker who can simultaneously develop and manage plans for multiple clients in a fast-paced environment
  • “Driver” personality who is equally effective at working individually and being part of a team.
  • Bachelor’s degree in public relations, journalism, communications, advertising, marketing or similar field.
  • Impeccable written and oral communication skills.
  • Embodies HDC values: Passionate, Positive, Accountable, Curious, Creative, Collaborative

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