Reviewing research studies to pull out insights that help frame a discussion and a recommended approach. Planning, buying, and reporting on all forms of national and local media including but not limited to TV, video, radio, streaming audio, print, outdoor, native ads, social ads, paid search ads and other forms of digital.
Writing thoughtful, concise, well-organized emails, document summaries and Power Point presentations.
Creating visually clean Microsoft Office charts, graphs, and tables.
Trafficking and tagging creative assets.
Multi-tasking and managing multiple projects in tandem in a fast-paced, client-oriented environment.
Coordinating buys with vendors and sales representatives including organizing proposal submissions, negotiating, clarifying details of the media buy, and ensuring buys are fulfilled as ordered.
Become proficient in the operation of all agency computer software and systems (e.g. Kantar, IMS, Sizmek) and manage media buys in self-serve platforms (e.g. Facebook/Instagram, Google, LinkedIn, TikTok, HY Trade Desk).
Basic training in the HY Trade Desk, the agency’s in-house demand-side-platform and data-management-platform for digital advertising.
Training and use of Datorama, the agency’s dashboard tool for real-time, integrated reporting. Use of HY’s third-party auditing tools to track media performance, audience delivery and proactively suggest optimizations for future campaigns to the team.
Maintaining organized and accurate budget tracking sheets and reconciling billing in our Nexelus billing system.