About Us:
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer…really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success - while driving revenue and profit. As an Associate Brand Manager (ABM) - you will be at the center for some of the biggest decisions we make.
ABMs are leaders in our brands and businesses: You turn ideas into actions. Your responsibilities will span across strategy - advertising- media - and agency management. This position is best suited for someone who is creative - has a bias for action - a love for disruptive marketing - a passion for social media - and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.
The ABM role on KHC’s ‘Taste Elevation’ portfolio will allow you to shape and influence some of our most iconic brands in North America – including Heinz - Kraft Mayonnaise and Salad Dressings - and Canada’s beloved Kraft Peanut Butter. This role brings the opportunity to work on iconic global brands that have shaped food culture for over 150 years. The majority of your time will be dedicated to supporting Heinz - one of our flagship brands at the company. You will work on all facets of consumer facing Brand Communications. You will work on social and digital strategy and execution. You will work on brand activations - or as we say “acts - not ads-” that further our brand ambition to resonate in culture with our target consumers. You will work on bringing the brand purpose and foundations to life via a new multi-year global campaign. You will be responsible for partnering with incredible creative talent to find new ways for these brands to reach consumers. You will be responsible for thinking differently about how we advertise - and for inspiring others to do the same.
Key Components of the Role:
Build breakthrough communications that will build brand equity and drive long-term growth for the business
- Manage end to end creative strategy
- Own creative brief for external collaborators
- Identify best creative territory/big idea for development
- Drive agency discussion - owner of feedback to lead agency
- Think strategically and holistically across full marketing mix - with specific focus and passion on emerging platforms
Collaborate with category marketing-central marketing-consumer insights-sales-finance-and agency partners to take creative ideas & activations from concept to reality
Manage discussions during presentations with business unit and marketing senior leadership
Hands-on management of social media team-engaging the brand in culture
Lead full cross-agency team (creative-social-media-PR) to bring ideas to life and extend campaign across relevant channels
Develop a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy
Analyze data to develop strategies and assess in market results to drive business objectives
Responsible for delivering creative work and activations on time and on budget
Manage Advertising Production and Agency Fees budget – including day to day administration and leading annual planning