Associate Brand Manager - Campus Recruiting

General Mills


We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Position Details

Associate Brand Manager - Campus Recruiting
Twin Cities Metro
Minneapolis, MN


At General Mills, Brand Managers are the leaders for each business (brand) who use general management skills to make high-impact business decisions and lead teams to execute innovative brand marketing to generate demand. Brand Managers are able to act with the prudence of an owner and make mission driven decision on our multi-million-dollar brands.


Our brand management positions develop the next generation of business leaders through in-role immersions, formal training, and manager coaching. Assignments can include experiences such as established brands, new products/innovation, holistic margin management/strategic revenue management and customer/channel.

  • Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in thedevelopment and execution of brand management strategies — including productdevelopment, packaging, trade and pricing, and business operations.
  • Build Brands: Get to know your consumer and engage with them through modern brandbuilding strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers. 
  • Grow Businesses: Identify new, innovative ideas to drive brand growth. Develop newproduct ideas and strategies. Develop and execute general management plans whichinclude input into volume, profit and share objectives. 

You will be located at our corporate headquarters in Minneapolis, MN.


  • Strong interpersonal skills, high learning agility, analytical and decision-making skills 
  • Entrepreneurial qualities necessary for driving the P&L 
  • Curiosity and passion for learning


  • MBA with Marketing and/or General Management concentration(s)

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