Associate Brand Manager- Disruptive Innovation- Taco Bell

The Kraft Heinz Company

About Us:

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Position Details

Associate Brand Manager- Disruptive Innovation- Taco Bell
Chicago Illinois
Chicago, IL

The Associate Brand Manager will sit in the Growth Office on the Disruptive Innovation team and be responsible for pioneering new agile innovation methodologies to bring consumer driven innovation to market. The Associate Brand Manager - Innovation will be a key member of a small- focused cross functional team to bring new products- new business models or new channels to life by developing and implementing agile in-market experiments in pursuit of scaling the launch.

This position requires a candidate that is a self-starter - strategic thinker - creative problem solver and driver of results. This approach to disruptive innovation is new within the growth organization so the individual needs to be flexible- have a growth mindset- and be comfortable with ambiguity. This role will require a high level of collaboration with the business units and cross functional team to develop the strategy and execute the launch. This individual will support the end-to-end direction from creating the vision & pipeline- building out the product or business model- all the way through in-market experiments and ultimately launch. If you are ready to roll up your sleeves in this dynamic role- team- and space- we want to hear from you!


  • Member of a dedicated Agile Pod team (5 person cross-functional team focused on launching new innovation) 
  • Support key initiatives - including but not limited to: strategic vision- pipeline creation - development and execution for the proposition 
  • Support a fit-to-win capability to build out and rethink how we innovate at Kraft Heinz 
  • Develop and implement experiments to Test - Learn and Iterate solutions with consumers and retailers 
  • Support test market launch and building plan to scale launch 
  • Champion for Design Thinking and Scrum methodologies across KHC Own the 
  • P&L - competitive analysis and retailer sell-in materials (in partnership with business unit)
  • Bachelor’s degree required 
  • 3+ years of experience in marketing for an established or startup CPG company 
  • Consumer centric & growth mindset – learn fast vs. avoid failure 
  • Prior or relevant experience working in Consumer Packaged Goods (CPG) & Innovation a plus 
  • Experience with Design Thinking - Lean Start Up & Agile Teams (SCRUM) a plus 
  • Experience in cross-functional team management; self confident individual who can work collaboratively 
  • Strong personal motivation in fast-paced - often ambiguous environment - with a bias for action 
  • Demonstrated ability to influence teams and experience managing multiple stakeholders 
  • Strong “big picture” perspective - while also delivering the innovation initiative at hand 
  • Outstanding verbal - written and interpersonal communications skills to internal/external partners 
  • Excellent strategic and analytical skills; ability to leverage syndicated data sources to assess competitive space - bringing forth insights and recommendations to integrate into overall strategy 
  • Ability to simplify complex problems and make decisions quickly in pursuit of constant forward progress 
  • Excellent organizational and project management skills 
  • Understanding of Financial P&L

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