Assists with the execution of brand strategy and marketing tactics to successfully increase profitability and brand effectiveness based on consumer intimacy and consumer segmentation needs. Performs market insights/consumer intimacy research to identify trends, market best practice and opportunities to increase profitable growth. Executes marketing plans/campaigns and collaborates with various internal teams on communications, advertising, public relations, digital, social media, product packaging, promotional and point of purchasing marketing.
At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Johnson Outdoors Diving markets a complete line of underwater diving and snorkeling equipment, including regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels and accessories. Our diving equipment is marketed to the premium segment and high-performance technical diving market and our SCUBAPRO brand is known as the industry’s quality and innovation leader.
Check us out on www.scubapro.com or find us on Instagram and Facebook!
Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you’ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options.
As our Associate Brand Manager for our Diving brand, you will support Johnson Outdoors objectives through developing and executing product plans that successfully conceptualize and launch products to market in a timely and profitable manner.
If you’re driven, smart, someone who figures things out, this is a fantastic opportunity to advance your career in Marketing! If you also love the challenge of working both independently and collaboratively with different levels of employees and business partners, and if you want to support a business in bringing innovative, versatile and industry-leading products to market, then you might just have what it takes to join the Johnson Outdoors family!
Get in touch with us today!