KEY RESPONSIBILITIES:
Assist with the execution of annual marketing plans
- Contribute to the implementation of the foodservice channel strategy for the brands, including objectives, integrated marketing plans, and budgets
- Partner with internal/external agencies and cross-functional teams on creative development and execution of marketing activations
Manage daily McCain Branded portfolio activities and partner with Commercial Planning and Customer Marketing to optimize overall portfolio and business performance
- Partner with Sales to manage Portfolio projects specifically for Canadian QSR Chains ( i.e. A&W, McDonalds, Subway, etc.)
- Develop/Update Marketing Materials to support the selling function ( i.e. point of sale, launch decks, how to videos, etc.)
Collaborate with cross-functional partners including Sales, Culinary, Customer Marketing, Supply Chain, and Finance on key potato projects
Support ongoing business analysis and reporting (sales, profits, competitive activity, promotional results, etc.)
- Collaborate and attend customer presentations with cross functional team, as needed
Support or lead other projects/duties as assigned or needed