Associate Brand Manager - Integrative

Nature's Way

Trust the Leaf.

At Nature’s Way, we believe that Nature has given us the foundation to be our healthiest selves. It’s why it is our mission to provide products that harness the best nature has to offer, embrace the wisdom of traditional health practices, and evolve to support modern health needs. Through this commitment, you can feel confident of the quality and care that we put in every Nature’s Way product.

Position Details

Associate Brand Manager - Integrative
Northeast Wisconsin
Green Bay, WI

The Associate Brand Manager (ABM) is responsible for supporting the development and execution of marketing plans and programs to achieve the short and long-term business objectives for the brand. The ABM works in close partnership with the Brand Manager and Director to define and execute the brand marketing plans. This will include ownership of brand projects, communications, innovation, and the day-to-day business activity and management of categories and brands. From day one, the ABM will be a key contributor to the brand’s strategic choices, product innovations, communication plans, and executions across all touch points. To be successful in this role, the ABM will have a strong passion for building a deep understanding of consumers, show customer, channel and marketplace understanding and have the ability to deliver creative and innovative solutions that allow us to win in the marketplace.


The Associate Brand Manager will have the opportunity to be the day to day business owner which includes the following duties and responsibilities:

Business Analytics and P&L Management

  • Track and analyze business performance and report on results 
  • Evaluate data and market trends impacting the business and develop actionable insights 
  • Connect relevant consumer information to feed the business planning process 
  • Be the forecast owner and drive identification and quantification of key forecast drivers
  • Recommend and lead initiatives to address gaps in achieving annual P&L objectives 
  • Recommend where to place future bets for growth

Brand and Marketing Management

  • Support Brand Manager in leading development of annual brand plans and marketing objectives 
  • Write clear creative and promotional communication briefs for agencies that support the business strategies 
  • Work cross functionally with agency partners in creative development and execution promotions and campaigns across touch points 
  • Lead cross functional innovation and renovation projects from idea through development to commercialization for brand areas of responsibility 
  • Collaborate with consumer insights team to develop insights in support of business and brand objectives 
  • Collaborate with sales organization to build compelling customer communication consistent with brand guidelines 
  • Manage a SKU portfolio and provide recommendations to meet near term business objectives and long-term business health


Undergraduate college degree in marketing, business or a related field plus 2-4 years of relevant work experience in marketing with experience in consumer-packaged goods marketing within the Food/Drug/Mass and/or Health Food Store channels OR a Master of Business Administration graduate degree plus relevant experience. Marketing experience with a healthcare or supplements portfolio a plus.

« Back