The Associate Brand Manager (ABM) is responsible for supporting the development and execution of marketing plans and programs to achieve the short and long-term business objectives for the brand. The ABM works in close partnership with the Brand Manager and Director to define and execute the brand marketing plans. This will include ownership of brand projects, communications, innovation, and the day-to-day business activity and management of categories and brands. From day one, the ABM will be a key contributor to the brand’s strategic choices, product innovations, communication plans, and executions across all touch points. To be successful in this role, the ABM will have a strong passion for building a deep understanding of consumers, show customer, channel and marketplace understanding and have the ability to deliver creative and innovative solutions that allow us to win in the marketplace.