Associate Brand Manager - Kemps

Dairy Farmers of America

At Dairy Farmers of America, we're proud to share the simple pleasures of real dairy straight from our family farms. And because our Cooperative is owned by our farmers, they're personally invested in every product, decision and step we take as an organization.That direct, personal connection to the farm makes each bowl of ice cream even sweeter—and that's why This Mark Matters.

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Position Details

Associate Brand Manager - Kemps
Twin Cities Metro
St. Paul, MN

Leads the strategy and execution of key marketing initiatives for the Kemps branded cultured and fluid businesses.

Duties and Responsibilities:

  • Leads cross-functional team to effectively manage the day-to-day Kemps branded business and project execution 
  • Use syndicated data to lead the monthly and annual Business Reviews, Plan Development and execution 
  • Maximizes the portfolio and initiatives to achieve short-term and long-term sales, share, and profit objectives 
  • Develops and implements long-term strategic plans for the Kemps branded business 
  • Partners with Kemps Sales to identify growth opportunities/platforms with key channels 
  • Leads new item launch for brand including sell in decks, customer samples and sell in meetings 
  • Leads marketing communication strategy for new items and established business 
  • Works with forecasting, inventory management, and production planning teams to ensure optimum inventories and customer service is achieved, while minimizing obsolescence on any discontinued items 
  • Manages budget process, with monthly reconciliation against budget targets for Kemps brand 
  • May perform other duties as determined by business needs

Required Minimum Qualifications:

Education and Experience:

  • Bachelor’s Degree; MBA with Marketing concentration preferred 
  • Minimum 1- 2 years of post-MBA CPG experience or 3-5 years equivalent work experience 
  • Category Management, Sales and Trade Marketing experience preferred 
  • New product launch/commercialization experience, including a strong understanding of the new product development process

Necessary Knowledge, Skills and Abilities:

  • Solid strategic thinking & planning skills 
  • Strong grasp of CPG Leadership skillset including Business Analysis, Strategic Planning, Consumer Insights, Advertising, and Consumer Promotion 
  • Ability to effectively work with and lead cross-functional teams 
  • Ability to excel in an environment that requires leaders to embrace responsibilities along a broad continuum from strategic planning to day-to-day execution details 
  • Strength in analyzing business and brand via primary and secondary research to include syndicated data (IRI/Nielsen), Consumer & Shopper Insights, and business financials such as Profit and Loss and ROI 
  • Ability to translate consumer, shopper and customer insights into ‘go to market’ strategies and plans (including new products, sales/trade communication, selling strategy & materials) 
  • Ability to develop and deliver compelling presentations in order to bring ideas to life and build support internally with Sales Teams and Senior Management, as well as with business partners / accounts

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