Associate Brand Manager - Marketing - Lunchables

The Kraft Heinz Company

Kraft Heinz, the company

As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic masterbrands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision:To Be the Best Food Company, Growing a Better World.Bringing this vision to life are our 36,000+ teammates around the world, making food people love.

Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us -- and ready to create the future, build on storied legacy, and participate as a conscientious global citizen -- there’s one thing to do: join us.

Our culture of Ownership, Meritocracy and Collaboration

We’re not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true: Our employees are our competitive advantage.

As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.

Position Details

Associate Brand Manager - Marketing - Lunchables
Chicago Illinois
Chicago, IL

Role Associate Brand Manager Marketing – Lunchables

The responsibilities of an Associate Brand Manager span across advertising, product development, packaging, and trade & consumer promotions, all the way to manufacturing. The person in this role leads cross-functional teams of colleagues from sales, operations, research & development, and quality. The Associate Brand Manager builds and executes plans to deliver on annual and longer-term financial goals, all while managing the day-to-day needs of the business. And, to bring the brand plan to life for consumers, this person will collaborate with our retailer partners to drive category growth.

Key Components of the role

  • Steer development and execution of the Annual Operating Plan for respective categories 
  • Run select marketing communications programs and/or promotional brand activities 
  • Manage advertising and promotional budgets 
  • Monitor business performance, identify actions needed, and implement action plan on key metrics (market share, volume and revenue trends and drivers, competitive performance) 
  • Identify new business opportunities for new products, re-launches, packaging changes, and range extensions, and proposes initial plans to exploit these opportunities. 
  • Develop and manage driver-based business forecast modelling 
  • Collaborate with Sales to develop strategic customer programs 
  • Influence and advance consumer insights and brand strategy 
  • Own program execution and advancement of near in commercialization 
  • Ensure efficient supply chain management

Minimum Qualifications

  • Bachelor’s Degree in Business, Marketing, or related field 
  • Excellent numerical and analytical skill set with ability to interpret quantitative data and perform detailed trend analysis 
  • Outstanding verbal, written and interpersonal communications skills 
  • Excellent organizational and project management skills

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