Kraft Heinz, The Company:
As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World. Bringing this vision to life are our 36,000+ teammates around the world, making food people love.
Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.
Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us -- and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen -- there’s one thing to do join us.
Our Culture of Ownership, Meritocracy and Collaboration:
We’re not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.
As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.
Role:
Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As an Associate Brand Manager, you will be at the center for some of the biggest decisions we make.
Associate Brand Managers are leaders in our business. You turn product ideas into iconic brands on the table. Your responsibilities will span across strategy, advertising, media, and agency management. You’ll lead cross-functional teams of colleagues from category marketing, sales, consumer insights and multiple agency partners. You’ll build plans to deliver on annual and longer term financial goal and bring the brand plan to life for consumers through development and executions of marketing campaigns. This position is best suited for someone who is creative, has a strong bias for action, and excellent communication skills. This individual must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve agreed upon deadlines.
Key Components of the Role:
Create breakthrough communications that will build brand equity and drive long-term growth for the business
- Lead end to end creative strategy
- Own creative brief for external stakeholders
- Identify best creative territory/big idea for development
- Drive agency discussion, owner of feedback to lead agency
- Approve research framework for creative development
- Extend campaign across relevant channels
Collaborate with category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas from concept to reality
Lead discussions during management presentations with platform GM, and business unit President
Lead creative discussions with media partner to find best channel and deployment strategy
Develop a deep understanding of the consumer and leverage consumer insights to drive brand and campaign strategy
Utilize business analytics (equity, share, volume and revenue drivers, competition) to drive business objectives