Associate Brand Manager, think!

think!, a leading protein ready-to-eat brand, is seeking an enthusiastic and passionate brand marketer to fill the role of Associate Brand Manager – think!. In this position, he/she will be responsible for assisting the think! team in the positioning, strategy development, activation and analysis of the brand as we strive to continue growing penetration and share in the US market.

Essential Functions:

Develop, activate and measure through the line brand activations.

• Direct & own digital/social marketing activations including design, execution & measurement
• Provide creative direction formarketing assets consistent with brand positioning & DNA
• Identify new ways to activate the think! brand in a targeted manner.

Own performance and support of key product platforms including day to day maintenance of brand assets, including but not limited to packaging graphics updates, regulatory considerations, samples, communication assets & product/platform financials

Be an expert resource on think!products

Leverage data to create recommendations for strategic and tactical decisions regarding marketing efficiencies, pricing, product lifecycle, distribution and more.

• Track and monitor brand health metrics and recommend corrective measures as appropriate
• Conduct competitive analysis and participate in brand planning
• Tracking and management of portions of the think! Marketing budget
• Leverage internal and syndicated data to track business performance and generate insights leading to action

Work with cross functional partners including Supply Chain, Procurement, Finance, Innovation, R&D, Sales, Legal, and Regulatory leading cross functional brand projects

Passionately present think!’s vision, strategy & products to drive excitement with internal stakeholders & external customers

Manage existing key external agency partnerships and explore new beneficial partnerships

Stay abreast of the latest traditional and digital marketing tactics to share-out with the broader team

Manage step-out projects, as assigned

Education/Experience:

• Degree or equivalent experience: MBA preferred 
• Minimum Years of experience: 2 

Specialized training in:

• Familiarity & Passion for health and wellness products 
• Proven track record in digital/social success spanning capabilities, strategy & activation

Knowledge, Skills and Abilities:

Skills of the position:

• High learning agility and intellectually curious 
• Proficiency in Excel and Powerpoint, capable of organizing data to identify an actionable insight 
• Influential ability to convey a recommendation or story with insight & strategic thinking

Knowledge of the position:

• Fundamental understanding of basic branding principles (positioning, DNA, 4P’s, consumer insights) 
• Experience reaching consumers via social media and digital mediums 
• Foundational understanding of Project Management and experience leading cross functional projects 
• Familiarity with wellness bars and a personal connection to the think! brand is a plus

Abilities for the position:

• Strong oral and written communicator capable of explaining complex and/or abstract ideas in clear concise, and compelling manner 
• Creative problem solver 
• Organized project manager, capable of managing more than one project and deadline at a time 
• Capable of working in a matrix environment 
• An engaged leader who leads by examples to drive influence, accountability & speed