Associate Brand Manager

Lamplight Farms Inc.

About Us:

Lamplight, a W.C. Bradley Company, is headquartered in Menomonee Falls, Wisconsin. Beginning in 1964, Lamplight pioneered the development of an indoor lamp oil that was specially formulated to burn without smoke and odor. Lamplight expanded its line of indoor oil lamps and oil by illuminating yards with its outdoor torches and citronella fuel. To further build its position in the outdoor torch category, Lamplight acquired TIKI® Brand in 2001 and quickly started designing new TIKI® Brand products to appeal to a wide variety of people with different backyards, patios, and decks. Today, Lamplight continues to enter exciting new territory with more stylish designs and innovative products like TIKI® Brand BiteFighter® Torch Fuel, which provides proven mosquito repellency, and TIKI® Brand Clean Burn™ Outdoor Tabletop Firepieces and Torch Fuel, which dramatically reduce soot and smoke. As long as there are outdoor gatherings, Lamplight will continue to invite family, friends, and neighbors to gather around the warm glow of its TIKI® Brand products.

Position Details

Associate Brand Manager
Southeast Wisconsin
Menomonee Falls, WI

Assist with the planning and execution of marketing strategy, content, and consumer engagement in order to drive brand recognition and increased product sales. Position reports into the eCommerce and Brand Go-to-Market team.

Duties and Responsibilities:

  • Help deploy integrated marketing strategy and programs consistent with consumer needs, high growth objectives and market share goals. 
  • Support sales and consumer engagement across internal and external websites and in-store executions. 
  • Own management of content assets using product information management (PIM), digital asset management (DAM) and other content deployment tools. 
  • Be a steward of the TIKI® Brand strategy, guidelines and execution across various marketing tactics and touchpoints including digital and traditional media and point-of-purchase. 
  • Support packaging and merchandising development. 
  • Document processes and procedures relating to brand and content management. 
  • Partner across the Product Development, Sales and eCommerce and Brand Go-to-Market teams to address consumer insights, provide feedback on marketing activities, and support key objectives. 
  • Understand key performance indicators and analyze marketing results to continually improve execution of brand communication strategies. 
  • Maintain an up-to-date knowledge base on marketing trends, practices, and industry standards. 
  • Other duties as deemed necessary.

Minimum Education:

  • Bachelor’s degree in Business Administration, Marketing, or a related field of study.

Minimum Work Experience:

  • 1-3 years of sales, ecommerce operations or marketing experience.

Knowledge, Skills and Abilities:

  • General knowledge of marketing and communications standards of practice. 
  • Strong proficiency using a Personal Computer (PC) to include Microsoft Word, Excel, PowerPoint 
  • Organizational skills and the ability to maintain information in a logical and easily understood manner. 
  • Exceptional interpersonal communication skills to include the ability to effectively communicate both verbally and in writing to diverse audiences. 
  • Time management skills and the ability to effectively manage deliverables against an established timeline. 
  • Project management skills. 
  • Demonstrated attention to detail. 
  • Ability to take direction from management and execute accordingly. 
  • Ability to be a self-starter and independent. 
  • Ability to adapt and demonstrate flexibility in a constantly changing environment. 
  • Ability to be results oriented and exhibit a high degree of creativity, energy, and resourcefulness. 
  • Ability to be consumer focused. 
  • Ability to work in a constant state of alertness.

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