Associate Brand Manager

Nature's Way

ABOUT NATURE’S WAY®

Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature’s Way® brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature’s Way® manufactures trusted brands such as Alive!® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels. We are experiencing rapid growth.

Employees at Nature’s Way® have a passion for building trustworthy brands that help improve the health and wellness of others. This is our mission and it forms the basis of everything we do. Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and safety. “Trust the Leaf®.”

If you’re looking to join a team where you’ll be leading initiatives and contributing to growth every single day, Nature’s Way may be the place for you. Nature’s Way is in the midst of a growth-driven transformation of their marketing organization. We just opened a state of the art marketing and sales office in downtown Minneapolis where an entrepreneurial, results driven consumer marketing and sales organization is being established. We are looking for people who want to leave their mark in this high energy organization where every person we bring on board has the opportunity to shape the business from day one.

https://naturesway.com/

Position Details

Associate Brand Manager
Job
Full-time
Office/WFH
100% remote
9/28/2023
Twin Cities Metro
Minneapolis, MN

The Associate Brand Manager is responsible for supporting the development and execution of strategic go-to-market plans that deliver on financial and brand targets with accountability to deliver the full P&L. This person must partner with the Brand Manager and Director of Marketing Commercialization to drive strong cross-functional collaboration with sales, R&D, consumer insights, and brand equity, embracing an analytical, continuous optimization approach to ensure excellence in execution that drives growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. The Associate Brand Manager will have the opportunity to be the day to day business owner which includes the following duties and responsibilities:

Business Analytics and P&L Management

  • Track and analyze business performance and report on results 
  • Evaluate data and market trends impacting the business to form insights and action plans 
  • Connect relevant consumer information to feed the business planning process 
  • Be the forecast owner and drive identification and quantification of key forecast drivers 
  • Recommend where to place future bets for growth

Brand and Marketing Management

  • Support Brand Manager in leading development of annual brand plans and marketing objectives 
  • Collaborate with consumer insights team to develop foundational insights that ladder up to business and brand strategies 
  • Work cross-functionally with equity, ecomm and sales to evaluate and optimize marketing investment plans that drive profitable, efficient growth 
  • Lead innovation and renovation projects cross-functionally with product development, regulatory, supply chain, sales, consumer insights, and finance for areas of responsibility 
  • Support ad hoc projects on additional marketing initiatives as needed

EDUCATION and/or EXPERIENCE

Required: Undergraduate college degree in marketing, business or a related field. 3-5 years of relevant work experience with experience in consumer packaged goods marketing within the Food/Drug/Mass and/or Health Food Store channels a plus.

Preferred: Masters of Business Administration graduate degree. Marketing experience with a healthcare or supplements portfolio a plus.

POSITION TYPE/EXPECTED WORK HOURS

This is a full time position. Monday – Friday, 8:30 AM to 5:00 PM. Occasional evening or weekend work may be required as job duties demand.

TRAVEL

This position requires up to 20% domestic travel. Some international travel may be required.


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