Associate Brand Manager

Post Consumer Brands

Business Unit Overview

Post Consumer Brands is a business unit of Post Holdings Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Since then, Post had added other brands, including the Weetabix U.S. portfolio of brands and TreeHouse Foods cereal business. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third-largest cereal company in the United States, with a broad portfolio of products spanning all segments of the category from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day.

Brand

At Post Consumer Brands, we are driven by a single mission: Make Better Happen. This mission is multi-faceted and applies to the consumers we serve, the customers we partner with, and the shareholder value that we create. We are committed to safe, delicious breakfast cereal that is safely produced and responsibly marketed. With more than 85% of households in the United States buying cereal, our brands (Malt-O-Meal, Honey Bunches of Oats, PEBBLES, Great Grains, Honeycomb, Grape-Nuts, and more) compete in one of the largest grocery categories and have been a staple in our consumers cupboards for more than 125 years!

Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. In Minnesota there are activities for every season, especially winter! The Lakeville team members are also dedicated to supporting the local community, including Second Harvest Heartland, the state's largest food bank, and the Greater Twin Cities United Way.

https://www.postconsumerbrands.com/

Position Details

Associate Brand Manager
Job
Full-time
10/25/2021
Twin Cities Metro
Lakeville, MN

The Associate Brand Manager (ABM) will be a key participant in the management of the ready to eat (RTE) cereals and oatmeal. This position is responsible for driving growth through the activation of business analysis, cross-functional team leadership, budget management and execution of the growth plan. This role is also a key enabler of the commercialization of product innovation. In addition, this person will be a steward of their brands both internally and externally while weaving together all components of the “4 P’s” (product, price, place, and promotion) to deliver a compelling consumer and retailer need. This marketing opportunity will require the ability to thrive in an entrepreneurial environment, multi-task, and keeping various projects on track.

Strong communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged in team’s initiatives. The position requires an ability to proactively anticipate obstacles and the flexibility to seek alternative solutions to drive the business initiatives. The ability to analyze information to draw insights and conclusions to drive business decisions into action is essential.

Responsibilities and Accountabilities:

Business Analysis & Reporting – Provide consumer, category, and competitive insights and co-develop targeted selling propositions. Provide in depth analysis of sales trends by product line, SKU, retail customer, channel, and geography to determine opportunities to grow volume. Gather key competitive intelligence, develop insights and report findings to key stakeholders. Assist the Brand Manager in developing the long-range planning forecasts.

Growth Activation - Work closely with the innovation team and partners through product launches based on brand need. Manage relationships with partners to ensure product, marketing materials, etc are proactively communicated while managing prioritization of the cross-functional asks. Communicate project status, issues, and opportunities to the broader organization. Coordinate with Sales and Trade solutions to ensure feasibility of brand growth plans at the retail level.

Effective Communication – Manage and prioritize projects to ensure that all cross-functional teams are aligned, prioritized according to business need, and resourced appropriately to ensure we meet expectations of key customers and stakeholders. Assist with new initiatives such as market research, product development, and selling material creation.

Brand Leadership – Be a steward of your brands while working closely with the brand manager on execution of the “4 P’s” of positioning (product, price, place, and promotion). Know the consumer and the competition inside and out – make decisions based on the unique needs of this consumer and/or category in order to drive demand. Further partner with Integrated Marketing Communications (IMC) to ensure compelling agency briefs, media strategy, and total brand communications. Identify consumer and business knowledge gaps while working with Consumer Insights (CI) to apply market research techniques effectively.

Requirements:

Education:

  • BA required, (Marketing or Finance preferred)

Experience:

  • Minimum 2+ years in marketing/brand management or a related field

Other Characteristics:

  • Critical thinker with strong, proven analytical skills 
  • Experience with market analysis and data extraction 
  • Demonstrated ability to tell the story behind the insights 
  • Must have strong drive and motivation to exceed expectations

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