Associate Brand Manager

Tyson Foods

Who We Are:

We think differently and we act boldly. At Tyson Foods, we're not only ready for tomorrow, we’re leading the way.

Today's Tyson Foods:

We built our name on providing generations of families with wholesome, great-tasting chicken. But today’s Tyson Foods is so much more. As values and behaviors around food have changed, so have we. Today, we’re innovators uniquely positioned to reshape what it means to feed our world. Today, we not only have the fastest growing portfolio of protein-centric brands, we offer greater transparency into everything we do.

https://www.tysonfoods.com/

Position Details

Associate Brand Manager
Job
Full-time
8/12/2020
Chicago Illinois
Chicago, IL

The Associate Brand Manager (ABM) is a key contributor to the overall brand team, responsible for leading cross functional teams in planning, execution and analysis of various business initiatives. The ABM role is a general management role with P&L responsibility and includes development of strategic business and marketing plans to achieve corporate and brand volume, profit and share objectives.

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Develop business objectives and marketing plans for assigned brand/categories, reflecting overall corporate goals; seamlessly execute marketing plans to deliver against brand, financial and share objectives 
  • Monitor performance measurements to ensure brand is tracking against goals - recommends and implements corrective actions 
  • Analyze data to identify insights and translate into business initiatives and/or actionable tasks to drive results 
  • Lead/participate in development and execution of marketing strategies including brand positioning, communication strategies, advertising and consumer promotion initiatives 
  • Direct agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans 
  • Lead/participate in development and execution of product and packaging innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance 
  • Partner with short term and long term innovation, channels and customer business teams to develop and execute innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance 
  • Work hand-in-hand with the sales organization to understand and integrate customer strategies in business and brand plans 
  • Proactively work with Sales Strategy and Planning partners to ensure forecast accuracy, maximization of opportunities and development of plans to deliver against JBP objectives 
  • Manage monthly volume forecast for assigned brand/categories, coordinating between demand and supply planning to deliver best-in-class forecast accuracy 
  • Manage brand budget including MAP spending for assigned product responsibility

REQUIREMENTS:

  • Strongly prefer a graduating MBA student with a degree in Marketing, Strategy, or another related field 
  • A minimum 2 years of relevant marketing experience, preferably in consumer packaged goods/products marketing 
  • Demonstrated strong analytical and strategic thinking skills strong communication and presentation skills are required 
  • Strong collaborator with a demonstrated ability to lead cross functional teams 
  • Proven ability to effectively manage multiple projects in a dynamic environment 
  • Experience with Nielsen and/or IRI is preferred

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