Associate Brand Manager

Wausau Supply

WHO WE ARE:

Founded in 1947 and headquartered in Schofield, Wisconsin, Wausau Supply Company has a history of providing top-quality building materials to authorized retailers across the United States. As a proud 100% employee-owned company, we are dedicated to not only serving our customers but also ensuring that our employees have a direct stake in our success. We distribute building materials from the industry’s leading manufacturers to authorized retailers from the western Rocky Mountains to the east coast. In addition to our distribution capabilities, Wausau Supply Company is known for its high-quality manufactured brands, including Diamond Kote Siding System, Waudena, ChamClad and Taylor Entrance Systems. These brands reflect our commitment to innovation, safety, service and integrity. Our territory continues to expand as we continuously strive to meet the demands of our customers with nineteen distribution centers and five fabrication and finishing facilities across the United States.

At Wausau Supply Company, we are driven by a passion for excellence and a dedication to service, ensuring that we remain a trusted partner in the building materials industry for generations to come.

https://www.wausausupply.com/

Position Details

Associate Brand Manager
Job
Full-time
Office/WFH
100% remote
6/9/2025
Northwest Wisconsin
Wausau, WI

WHAT THIS ROLE WILL BE DOING:

The Associate Brand Manager will support the Brand Manager in supporting the strategic development and execution of brand strategies, promotional plans, and marketing initiatives. The Associate Brand Manager will collaborate cross-functionally across departments and play a key role in driving brand growth, supporting product launches and enhancing customer engagement across channels, while maintaining alignment with company-wide goals and brand standards.

Key Responsibilities:

Support Brand Strategy Development:

  • Assist in the development and implementation of brand strategies that align with company goals.
  • Contribute to the development of promotional plans and marketing campaigns.

Market Research and Analysis:

  • Conduct market research to gather customer insights and identify opportunities for brand growth.
  • Identify market trends, customer preferences and competitive landscapes to inform marketing strategies.

Campaign Execution:

  • Collaborate with cross-functional teams and/or self-create integrated marketing campaigns across digital, social media, events, sales tools, and traditional advertising.
  • Ensure consistency in brand messaging across all marketing materials and communication channels.

Brand Performance Monitoring:

  • Monitor market trends and industry developments to inform marketing strategies.
  • Measure and analyze the effectiveness of marketing campaigns and provide actionable insights for continuous improvement.

Budget Management:

  • Assist in managing budgets and allocating resources to maximize return on investment.
  • Track, forecast, and report on budget and provide recommendations to address gaps.

Team Collaboration and Support:

  • Coordinate with internal teams and outside vendors to support brand campaigns and events.

Education:

Degree in Marketing, Business, or a related field OR equivalent experience in a similar role.

Experience:

1-3 years of experience in brand management, marketing, or a related field.

Skills:

  • Analytical thinker with a strong business mindset for analyzing business performance and developing corrective action plans.
  • Excellent communication and interpersonal skills.
  • Ability to collaborate effectively with cross-functional teams and external partners.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Creative thinker with the ability to develop and execute innovative marketing campaigns.
  • Proficiency in Microsoft Office and experience with marketing automation and analytics tools.
  • Knowledge of digital marketing, social media, and e-commerce.
  • Proficiency utilizing Adobe Creative Suite and experience creating marketing materials (preferred).

BENEFITS we offer:

  • 3 weeks paid vacation within 1st year
  • 9 paid holidays
  • 100% Employee Owned
  • Employee Stock Ownership Program 
  • 401K Retirement Fund - Additional opportunity for employee to contribute 
  • Health, Dental, Vision, Short Term/ Long Term Disability
  • Employee Assistance Program  
  • Opportunity for advancement
  • Training and development
  • Employee Material Purchase Program 

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