Develop and continuously evolve Lundbeck’s content creation and distribution strategy to advance Lundbeck’s corporate reputation, build awareness of Lundbeck’s unique brand attributes, reinforce its leadership in neuroscience, and align public opinion and policy with Lundbeck’s positioning and business needs in the U.S. Enhance Lundbeck’s ability to effectively tell its story, internally and externally, through graphical, video, and audio channels in a time and cost-efficient manner to drive stakeholders to action.