Associate Director of Digital Strategy & Operations

University of Wisconsin School of Medicine and Public Health

The University of Wisconsin School of Medicine and Public Health is recognized as a leading institution in health sciences education, research, and service. Founded in 1907 as the medical school of the University of Wisconsin–Madison, we transformed into the nation’s first School of Medicine and Public Health in 2005 to integrate medical and public health approaches in all of our missions. Powered by more than 5,400 faculty and staff, our engagement spans the entire state of Wisconsin and beyond. With deep commitment to our vision of healthy people and healthy communities, we translate discovery into application and foster interconnections between clinical care, education, and research.

Consistently ranked among the nation’s top medical schools, our high-performance academic programs span the spectrum of academic medicine and enroll more than 2,700 students and trainees. Annual research funding awards to our scsientists averages nearly $450 million. Our 27 departments have some of the nation’s leading researchers, educators, and clinicians on faculty, including several National Medal of Science recipients and National Academy of Science honorees. Together, we are advancing health and health equity through remarkable service to patients and communities, outstanding education, and innovative research.

https://www.med.wisc.edu


Position Details

Associate Director of Digital Strategy & Operations
Job
Full-time
11/25/2021
Southwest Wisconsin
Madison, WI

Make your mark as the inaugural Associate Director for Digital Strategy & Operations. You will advance the health of people and communities as a creative, tactical leader for the digital presence of the University of Wisconsin School of Medicine and Public Health. You’ll lead and build out a small team of mission-oriented professionals who blend passion for user experience with technical acumen.

We’re seeking a thought leader who can guide decision-making about digital strategy using approaches that are solidly grounded in UI/UX and elegantly innovative and accessible in execution. Apply today! https://go.wisc.edu/smphdigitalstrategy

The inaugural Associate Director for Digital Strategy & Operations position will advance the health of people and communities as a creative, tactical leader for the digital presence of the University of Wisconsin School of Medicine and Public Health. Your work will provide a vision for how technology can drive communications for learners, faculty, and staff in the school and those we serve throughout the world.

Collaborating with colleagues in the Office of Strategic Communications and our partners, you will be responsible for evaluation, selection, customization, implementation, and continual improvement of digital platforms to attain the school's marketing and communication objectives.

  • You'll lead and build out a small team of mission-oriented web and online communications professionals who blend a passion for user experience with technical acumen.
  • You'll play a critical role in impactful initiatives for our flagship web properties, and champion new tools and techniques to reach key audiences in academic medicine and beyond.
  • You'll guide decision-making about digital strategy using approaches that are solidly grounded in UI/UX, committed to digital accessibility, and elegantly innovative in execution.
  • You'll have direct involvement in the operational work, as our sophisticated team's small size means that everyone participates fully in efforts.
  • You'll serve as a thought leader not only for the Dean's office, but also more broadly for colleagues in other school units. 
  • And you'll flex your training muscles by designing professional development experiences that disseminate our high standards and best practices for digital strategy, design, and development.

Help advance health and health equity by using technology to create connections between people, ideas, and experiences. For more details, visit https://go.wisc.edu/smphdigitalstrategy 

SMPH is committed to being a diverse, equitable, inclusive and anti-racist workplace and is an Equal Employment Opportunity, Affirmative Action employer. Applications from Black, Indigenous and People of Color (BIPOC) individuals, LGBTQ+ and non-binary identities, women, persons with disabilities, military service members and veterans are strongly encouraged.

Required:

  • Bachelor's Degree, preferably in information science, communications, computer science, digital marketing, or related field.

Preferred:

  • Minimum three years experience in web development, web design, digital media or digital communications
  • Proven track record in developing, setting and driving online strategy
  • Minimum two years experience leading and working in collaborative teams and work environments
  • Ability to converse fluently about technology in a development environment and about branding in a creative environment, translating technology and creative design for clients and stakeholders.
  • Knowledge of current best practices, issues and trends in website design and development including digital accessibility. 
  • Ability to stay current with web technology and design
  • Demonstrated passion for creating exceptional user experiences across a diverse range of user devices.
  • Experience with Responsive Web Design and an understanding of how RWD impacts the web design process
  • Experience working with common front-end web technologies e.g. HTML5, CSS and JavaScript. Familiarity with one or more back-end development CMSs or frameworks is desirable, particularly WordPress
  • Experience with email campaign software and/or marketing automation platforms
  • Intermediate to advanced skill in Google Analytics; certification or working toward certification is desirable
  • Understanding of content strategy and how presentation of content relates to exceptional web design and development
  • Proven record of providing client-centric support and development services, with track record as an excellent collaborator and communicator
  • Ability to deliver high-quality, creative work on tight deadlines with attention to detail
  • Understanding of the complexities of working on common goals and initiatives in a highly decentralized environment
  • Commitment to the school's mission, vision and values and to helping our users feel informed, included, engaged, and inspired
  • Minimum salary 78,000 ANNUAL (12 months) Depending on Qualifications 
  • Learn more about benefits for UW–Madison academic staff: https://hr.wisc.edu/benefits


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