Associate Director, Paid Social

Overview:

The Associate Director of Paid Social ishighly motivated, technically savvy, detail oriented, andstrives to lead the day to day management of the paid social end of thePrecisionGroup for a dedicated client. This individual will develop/deliver/inspireStarcom's vision while continuing to build the client's brand.

A successful candidate will haveat least5 years of digital media experienceand isa data-driven and thoughtful decision maker who strives to foster an environment of welcomed creativity and learning for their team. The Associate Director is the main point of contact for the client and must be comfortable with day-to-day client interaction.

Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects.

Role Objectives:

• Design strategies for leveraging paid media on social networks including but not limited to Facebook & Twitter to deliver against brand objectives 
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies 
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel 
• Apply social media knowledge and creativity to brainstorming and strategy sessions 
• Lead regular check-ins on campaign performance and track against KPIs 
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies 
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results 
• Develop points of view on new technologies, trends and opportunities in the social media marketplace 
• Foster strong relationships with internal teams and client groups

Minimum Qualifications:

• Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent 
• 5+ years of experience in digital media and marketing 
• Minimum of 3+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools 
• Previous team management experience 
• Experience in applying social marketing to drive strict KPI’s against brand-building & direct response initiatives 
• Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations 
• Understanding of best practices for leveraging social media for brand communication 
• Must possess strong leadership skills and be comfortable presenting ideas to senior client management 
• Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on Facebook and Twitter 
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting 
• Strong organizational, problem-solving, and communication skills 
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel