Associate Manager, Brand Marketing

Constellation Brands

About Us

Constellation Brands (NYSE: STZ) is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love because we believe elevating human connections is Worth Reaching For. It’s worth our dedication, hard work, and calculated risks to anticipate market trends and deliver more for our consumers, shareholders, employees, and industry. This dedication is what has driven us to become one of the fastest-growing, large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what’s next.

Every day, people reach for our high-end, iconic imported beer brands such as those in the Corona brand family like the flagship Corona Extra, Modelo Especial and the flavorful lineup of Modelo Cheladas, Pacifico, and Victoria; our fine wine and craft spirits brands, including The Prisoner Wine Company, Robert Mondavi Winery, Casa Noble Tequila, and High West Whiskey; and our premium wine brands such as Kim Crawford and Meiomi.

As an agriculture-based company, we have a long history of operating sustainably and responsibly. Our ESG strategy is embedded into our business and our work focuses on serving as good stewards of the environment, enhancing social equity within our industry and communities, and promoting responsible beverage alcohol consumption. These commitments ground our aspirations beyond driving the bottom line as we work to create a future that is truly Worth Reaching For.

Constellation Brands, Inc. owns the brand license for Corona and Modelo in the U.S. to import, market, and sell, exclusively and perpetually.

https://www.cbrands.com/

Position Details

Associate Manager, Brand Marketing
Job
Full-time
11/13/2023
Chicago Illinois
Chicago, IL

Position Summary

The Associate Brand Manager is responsible for assisting in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies and plans, leading to profitable growth of the Constellation Brands Beer Division portfolio. As a cross-functional team leader, theAssociate Brand Managerworks effectively across disciplines and develops and sustains strong and productive relationships with external partners to execute brand strategies.

Responsibilities

  • Assist in the development and implementation of short and long-term marketing objectives and strategies. 
  • Assist Brand Manager and Consumer Insights team in the development of brand strategy and positioning of brand and consumer targets. 
  • Participate in the creative development process and execution of all national and local advertising campaigns. 
  • Lead day-to-day brand budget management; responsible for maintaining budgets and forecasts monthly. 
  • Lead brand business analysis, using internal and external data sources to continuously monitor business and health performance to ensure brand is tracking against goals. 
  • Assist Brand Manager and Media Planning team in the development of all media plans and initiatives, both on national and regional/local levels. 
  • Assist Brand Manager in working with the Retail/Trade Marketing team to develop brand promotions, helping to direct the development of all national and local consumer promotion programming at retail. 
  • Assist the Brand Manager and the Lifestyle & Experiential Marketing team in the identification and development of assigned event marketing programming, which include sponsored events, charitable donations, trade related functions, etc. 
  • Work with the Field Marketing team to ensure strategies and tactical plans are executed for all relevant local markets. 
  • Utilize competitive, category, consumer, shopper, and retailer insights to further validate and optimize concepts that will drive growth volume and meet objectives. 
  • Lead cross-functional team of R&D, Packaging, Regulatory to deliver product and packaging renovations and optimization

Key Foundational Business & Leadership Skills

  • Thought Leader - Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration. 
  • Intense Drive - Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo. 
  • Constantly Innovating - Developing and encouraging creative ideas that challenge common thinking and help CBI gain a competitive advantage while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement. 
  • Personal Leadership - Exhibiting excellent interpersonal skills, charisma, and self-confidence to make an impact on teams, coaching and motivating others, tackling new problems, and advocating strongly for integrity and sensitivity. 
  • Results Oriented - Having a GM mindset that focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line.

Minimum Qualifications

  • Bachelor's degree in relevant field (Marketing, Business, Management, etc.), plus 3-5 years of progressive experience in the CPG industry. 
  • Exceptional organization and project management skills 
  • Strong writing, presentation, and verbal communication skills 
  • Strong commercial and financial acumen 
  • Demonstrated skill in leading strong cross-functional teams; experience managing agency partners 
  • Demonstrates a genuine desire and passion for the alcohol industry

Preferred Qualifications

  • MBA and 1-2 years of brand management experience preferred. 
  • Bilingual (Spanish) preferred. 
  • Experience working with 3rd party data sources (IRI, Nielsen) 
  • Beverage alcohol related experience a plus

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