Associate Manager - Brand Marketing

Cresco Labs


Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.

Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.

At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.

If you’re interested in joining our mission, click the below links to join our team today!


At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

Position Details

Associate Manager - Brand Marketing
Chicago Illinois
Chicago, IL


The Associate Manager of Brand Marketing is responsible for driving, Sunnyside*, Cresco Labs’ national retail brand forward. This role will be pivotal in shaping and executing marketing strategies that elevate our brand presence nationally and locally. The roles and responsibilities of this position include, but are not limited to, developing marketing strategies and campaigns, briefing creative agencies, evolving the digital brand strategy and expanding the Sunnyside* Edibles portfolio of products and brand. As an integral part of our marketing team, you will work closely with various departments to launch cohesive and impactful campaigns that resonate with our target audience and drive key business objectives.


  • Be the #1 champion of the Sunnyside* retail brand including ownership of brand guidelines, brand positioning and identification, development of national campaigns, and supporting local markets with regional campaigns.
  • Assist in the development and implementation of strategic marketing plans and brand strategy, from briefing creative agencies to activating across our marketing channels.
  • Collaborate with eCommerce, CRM, regional marketing and wholesales teams to build strong channel strategies, lead the development of associated creative and bring brand campaigns to life.
  • Develop internal communication plans that energize partners in the field and retail operations, gaining buy-in and support of national programming priorities. 
  • Analyze and report on campaign performance, sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy. 
  • Track brand-related marketing expenses and vendor estimates and scopes to manage within the retail marketing budget. 
  • Grow your knowledge regularly through team member 1:1’s, research and identify opportunities to share best practices with the broader team.


  • Bachelor's degree required. MBA preferred. 
  • 3 years of relevant marketing experience with a focus on retail, shopper, or wholesale brand marketing. Must demonstrate ability to lead and build a consumer-facing brand. 
  • Relevant experience activating in multiple channels including social media, CRM and eCommerce. 
  • Ability to perform and thrive in environments with minimal process and structure, and comfort with managing through ambiguity. 
  • Ability to remove personal preferences during decision making to make calls that are best for the company and brand. 
  • Strong bias for action. You identify a problem and mobilize to solve it. 
  • Proven project management skills. You are able to juggle multiple high-priority projects. 
  • Strong numerical and analytical skill set with ability to interpret quantitative data. 
  • Strong communication skills (exceptional listening skills, persuasive, and professional communicator). 
  • Entrepreneurial and team-oriented spirit. You are able to motivate and lead cross-functional teams. 
  • Genuine passion for marketing and the cannabis industry.


Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.

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