The Corporate Communications Associate Manager, Owned Channels, works in close collaboration with Corporate Communications colleagues, internal/external stakeholders and agency partners, to ensure the goals and objectives of our owned channels are reached. With an emphasis on cross-channel communications, this role will champion and execute creative storytelling, and bring forward best practices and emerging trends in content development, strategy, management, design and distribution.
Serving as editor-in-chief of General Mills’ corporate social media channels, corporate website, and internal and external newsletters (A Taste of General Mills and Champions Feed), this role partners with the larger Corporate Communications team in uncovering stories, developing a cross-channel editorial calendar and creating content.
The Associate Manager, Owned Channels, also leads our owned channel Employee Advocacy program and guides our executive positioning efforts on LinkedIn for General Mills’ senior leadership, including strategy for and management of our CEO’s profile.
This role reports to the manager of the Brand Storytelling team.