Associate Manager, E-Commerce Marketing

Reporting to the Senior Director, E-Commerce, you will play a key role in in Conagra's efforts to accelerate our eCommerce growth with key retailers. You will help build the eCommerce business and capabilities across the company. You will manage the development and implementation of ecommerce content across Conagra's customers and brand portfolio. Lead agency and vendor relationships to support content syndication strategies, managing and improving digital shelf asset integrity and optimizing eCommerce performance of marketing programs.

Position Responsibilities:

• Deliver Net Sales for eCommerce in line with Strategy while managing Advertising and promotion Budget.
• Collaborate with Marketing, Insights/Analytics, Sales, Commerce Marketing, Brand teams, vendors and agencies to align eCommerce brand objectives into content creation strategies and tactical plans through understanding of brand/category/retailer dynamics & objectives, business plans, marketing drivers and key metrics.
• Foster the growth of retailer relationships through knowledge sharing, joint planning and finding opportunities to test and learn together.
• Manage internal processes and external vendors to ensure we have updated digital product content and data attributes for all relevant Conagra products across eTail channels.
• Manage relationships with agency partners and platforms, ensuring content is distributed effectively and efficiently.
• Build & implement content development and creation plans that demonstrate delivery against business & initiative objectives, and support continuous improvement/optimization.
• Manage budgets and relationships with key agencies, vendors, and resources.
• Keep abreast of industry news, technologies, trends and opportunities, piloting and implementing emerging technologies for e-commerce.
• Drive development of eCommerce creative (in partnership with Marketing), ensure the eCommerce experience is on-brand and aligned with marketing to drive acquisition, sales, and retention

Position Qualifications

• Bachelor's Degree with 3+ years of experience in eCommerce, digital marketing and technology.
• 2+ years of experience in creating copy and creative across the digital shelf.
• Demonstrated depth of UX experience, communications strategy, eCommerce marketing systems, tools & platforms, and segmentation decisions in an eCommerce environment
• Data-driven with the ability to connect dots between historical learning, data sets and future opportunities
• Keen understanding of the Grocery eCommerce and marketing technology landscape
• Passion for digital & eCommerce space. Demonstrated understanding of key players and concepts in digital.
• Familiarity with digital shelf principles, analytics and challenges.
• Ability to quickly adapt into a new organization and make immediate impact through positive and proactive nature, high energy level and credible experience.
• Experience in working with multi-functional teams and external agency/vendor partners.
• At this time, we require applicants for this role to be legally authorized to work in the United States without requiring employer sponsorship either now or in the future.

Number of Days in Office: 3

Compensation: 

Pay Range:$79,000-$115,000

The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

Our Benefits:

We care about your total well-being and will support you with the following, subject to your location and role:

• Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities