Responsibilities:
Lead, plan, and manage development and execution of monthly eSummary, includes gathering content from multiple stakeholders, developing messaging matrix, determining targeted audience, managing multiple agencies, including translations, testing and reporting
Develop marketing plans and agency briefs and execute multi-channel marketing campaigns to support member acquisition, retention and engagement. Could include the following:
- In-hotel membership collateral
- Program enhancements/announcements
- Ongoing membership activity messages on the website and electronic membership newsletter
- Associate Rewards quarterly redemption and quarterly offers
- Member Discount rate
- Sales offers
- Holiday marketing
Project manage and develop communications to support brand and regional hotel offers and marketing initiatives. Partner and collaborate with internal stakeholders to support their objectives.
Lead marketing planning, creative development and implementation of communications to support program acquisition through hotel colleague Associate Rewards program
Lead and develop communications including email, website pages and flyers to support World of Hyatt sales initiatives
Understand operational needs of marketing programs to effectively execute campaigns and troubleshoot problems; also understand data to assist in analyzing communication effectiveness
Build and manage relationships with multiple internal teams including; campaign analyst, ecommerce, brand marketing, social and customer service as well as external resources including creative agency, ESP provider and printer to effectively support project execution. Keeps appropriate resources informed. Manages timelines to ensure work is completed on time.
Manage third party vendor/agency to manage inventory and reprints of in-hotel collateral; manage budgets within projects
Understand the World of Hyatt loyalty program benefits and competitive frequent guest programs
Detail oriented, strong time management and effective project management skills
Demonstrate a commitment to Hyatt core values
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. Qualifications