Associate Marketing Content Manager

The Associate Content Manager will work in conjunction with the marketing communications team to help move Cellcom and Nsight’s marketing campaigns from ideas to delivery with a focus on data-driven decision-making based on detailed analytics and marketing best practices. This position will create and develop content for the execution and implementation of direct mail, out of home, in-store, email and SMS sends, social media, web, SEO/SEM and all paid and organic traditional and digital media.

• Writes engaging and effective content for cellcom.com and nsightel.com, emails, blogs, digital ads, YouTube channels, social media ads, direct mailers, and more!
• Contribute to the development and implementation of an organic marketing strategy to improve social media channel engagement and website user experience by creating multi-media content (text, image, video) to share the Nsight/Cellcom story.Develops, tracks, and analyzes A/B campaigns to investigate best response rates and steer future messaging.
• Support online advertising initiatives such as Search Engine Optimization (SEO), competitive analysis/Search Engine Marketing (SEM), and digital advertising; assist in the implementation and management of paid digital campaigns, including keyword research, bidding strategies, emails, social media, and budgets.
• Uses SEO principles to continue increasing our sites’ online presence and traffic, including: Keyword research Competitive analysis Technical site analysis (including logfile and crawler reports) Link acquisition
• Utilize email and marketing automation best practices to grow lead generation and customer engagement initiatives by segmenting email, direct mail and SMS lists and messages to engage with audiences 1:1 along their customer journey
• Contribute to the development and implementation of an organic marketing strategy to improve social media channel engagement and website user experience by creating multi-media content (text, image, video) to share the Nsight/Cellcom story.
• Assist with delivery of monthly traffic and conversion reports for our websites, including site analytics, SEM/SEO, social media, and other metrics.
• Utilize email and marketing automation best practices to grow lead generation and customer engagement initiatives by segmenting email, direct mail and SMS lists and messages to engage with audiences 1:1 along their customer journey.
• Keep abreast of media and digital trends, consumer behaviors, and other opportunities and to make suggestions on how to improve the marketing plan using the most up to date traditional and digital marketing best practices.

• 3+ years of experience completing hands-on account/campaign builds (e.g., Google, Bing, Facebook).
• Bachelor's degree in Journalism, Communications, Advertising/PR, Marketing or related field and three plus years of experience in digital marketing, advertising, eCommerce, or other related fields required.
• Utilized keyword, ad copy, and audience targeting optimization best practices.
• Has a strong digital background
• Certified in: Google Ads, Google Analytic, Facebook Blueprint SEO (Search Engine Optimization), eCommerce - experience in optimizing ROAS (return-on-ad-spend) and/or CPO (cost-per-order)
• Experience in optimizing CPA (cost-per-acquisition), B2B - experience in specific copywriting and targeting, B2C - experience in specific copywriting and targeting
• Experience using Google Ads, Google Analytics, Google Tag Manager, Google’s keyword tool, Sprout Social and other SEO tools is preferred.

• Medical
• Dental
• Vision
• Wellness reimbursement
• On site medical clinic
• Free phone plan
• Hybrid option