Associate Marketing Email Specialist

Life Time

Established with a vision to change lives.

Life Time was founded in 1992 by Chief Executive Officer, Chairman and President Bahram Akradi, with its first location in Brooklyn Park, Minn. The company opened its first 65,000-square-foot club in Eagan, Minn. in 1994. Life Time remains committed to championing a healthy and happy life for its members through a portfolio of unparalleled athletic lifestyle resorts that go beyond fitness to encompass the entire spectrum of daily life for individuals, couples and families of all ages.

Position Details

Associate Marketing Email Specialist
Twin Cities Metro
Chanhassen, MN

This position supports the development and leads execution of athlete-centric marketing and communication strategies for the email channel, driving improved athlete registration and engagement in Life Time Athletic Events. This position is generally for a newer college graduate or someone with limited marketing experience and is designed to learn the fundamentals of email creation, ROI analysis, and execution process in a performance-based culture.

Job Duties and Responsibilities:

  • Gathers and leverages athlete insights from multiple sources to identify strategic opportunities for the email channel. Stay on top of channel best practices in the industry.
  • Collaborates with our Event Marketing and Partnership Marketing teams to align the email marketing strategy and executon with the event experience, pricing and operational strategies.
  • Partners with internal creative team, supporting marketing asset creation to ensure channel best practices and process from concept through delivery.
  • Develops, executes and reports on testing plans that drive improved performance 
  • Measures channel performance against defined metrics, partnering with internal marketing strategists/analysts and analytics teams 
  • Packages and delivers campaign results to key stakeholders in an effective, timely manner

Position Requirements:

  • Bachelor's Degree in Marketing or a related business field 
  • Coursework providing data-driven marketing experience 
  • Knowledge of CRM, database, and/or analytics practices 
  • Detail oriented and excellent communication skills (written and verbal)

Preferred Requirements:

  • 0-2 years of marketing experience in a performance-based culture

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