Associate Marketing Manager - Consumer Engagement



MOBE guides people to better health and more happiness. Behind our innovative health solutions is uniquely human philosophy. We believe that person-to-person connections and understanding can make a difference in a world where self-care can be complicated, and health care is ever-evolving and complex.

MOBE works with insurance companies and large employers to provide health solutions to people who are frequent users of the health care services, but are not experiencing optimal results. We combine data analytics, digital health, and a novel one-to-one personalized approach to impact health outcomes positively.

Supporting people is at the core of our business, employees included. MOBE is a high-growth organization with a culture built on trust and collaboration. Consistent across our teams and offerings is a belief in the power of people doing good together. We genuinely care about people and consider our workforce the most significant asset.

Position Details

Associate Marketing Manager - Consumer Engagement
Twin Cities Metro
Minneapolis, MN

My role at MOBE:

The Associate Marketing Manager is responsible for assisting in the development of marketing strategy development for omni-channel consumer campaigns in order to engage participants. This position supports development and oversight of content marketing strategy and editorial plans across all consumer-facing channels. The role partners with Consumer Engagement team members and analytics resources to track and monitor effectiveness of all consumer efforts, testing engagement methods and messaging to help optimize campaign performance. The ideal candidate for this position is an independent, detail oriented, and proactive marketer with an understanding of the marketing funnel; capable of making recommendations to improve campaign performance and delivering in a fast-paced, highly collaborative environment. This role reports to the Director of Consumer Engagement.


  • Working collaboratively with internal business and marketing partners, and external agencies, create consumer campaign strategy, messaging, and content plan to drive participant engagement 
  • Support development of content and messaging strategy across all consumer channels including direct mail, email, social, MOBE website and paid advertising 
  • Acquire and apply consumer insights to inform marketing plans and campaign strategies in partnership with Market Research 
  • Evolve content marketing approach on MOBE-owned channels to support conversion efforts, including the MOBE website and digital app 
  • Work with analytics resources to measure and report performance of omni-channel consumer campaigns, gain insight, and assess progress against goals 
  • Communicate and collaborate with marketing operations, creative agencies, data analytics and other cross-functional teams to ensure strategic alignment and flawless implementation of all consumer campaigns 
  • Evaluate and introduce best practices to existing direct-to-consumer efforts where applicable 
  • Be the Subject Matter Expert (SME) for the direct-to-consumer channels 
  • Other duties as assigned to help drive to our Vision, fulfill our Mission, and abide by MOBE's Guiding Principles


  • Bachelor’s degree in Marketing, Business, or related field or equivalent 
  • 2-3+ years of experience contributing to the planning of direct-to-consumer marketing efforts 
  • 2+ years of experience executing multi-channel consumer campaigns, including direct mail, print, digital, paid advertising, and social media channels 
  • Experience identifying target audiences and supporting development and execution of integrated marketing campaigns that engage and motivate potential consumers 
  • Proven capability to quickly understand industry-specific marketing dynamics and incorporate knowledge into all marketing initiatives 
  • Experience analyzing KPIs and making recommendations to business unit owners and product marketing teams to improve performance 
  • Experience collaborating with cross-functional partners including marketing communications, product, executive leaders, and customer service to support sales and channel marketing initiatives 
  • Exhibits positivity, flexibility, creativity, and a willingness to take on new responsibilities as requested or required with a proven ability to prioritize and manage multiple projects and meet deadlines with guidance


  • Experience in health care industry 
  • Experience with SalesForce and marketing automation tools a plus 
  • Experience developing strategy for social media channels, including Facebook and Instagram 
  • Experience with demand generation and data-driven marketing strategies, including inbound marketing and lead generation

Guiding Principles:

We want employees who are kind, talented and committed, who live by our guiding principles and choose to work at MOBE because of these principles.

  • Care about people. We only succeed in our mission because we take good care of our own with the same energy, empathy and expertise we bring to the MOBE program. We honor who people are at work and outside of work.
  • Attitude counts. Our people believe in a friendly, human approach to helping people with their health and enjoy a culture built on trust, positivity, and well-being.
  • Do good together. As a mission-based organization, we need people who like to collaborate and are energized by doing good things.
  • Believe in the power of human potential. We need people who want opportunities for personal growth and believe in making a difference in the health care space, person by person.
  • Embrace new ideas. As a high-growth organization, we need people who have the energy and flexibility to innovate and evolve with our program.
  • Apply learnings. We learn by doing, and we’re going to get better at helping people by being able to anticipate their needs. We need people who embrace continuous improvement and are dedicated to delivering results.
  • Be relentless in the pursuit of awesome. MOBE offers a unique opportunity to help others lead more fulfilling, enjoyable lives. We need people who are ready to embrace this mission.

Collaborative, works as part of the team to successfully achieve common goals

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